Jesper Johansson
I started my career as a golf journalist at Svensk Golf. From there, I took over the Swedish publication Sportfack as Editor In Chief. When EDM Publications called, it was an easy decision to come and join SGI Europe. In my spare time I watch way too much football, play golf or ride on my road bike.
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News briefsTiger Woods’ new apparel brand faces criticism over performance issues at PGA Championship
Tiger Woods’ new apparel brand, Sun Day Red, faced criticism during the PGA Championship’s opening day as the golfer struggled with visible sweat issues. Launching earlier this year after ending a longstanding partnership with Nike, Woods’ brand aims to redefine golf wear. At golf club Valhalla, Woods appeared in a ...
News briefsLoewe and On launch new collection
Loewe and On unveil their latest collaboration. The partnership introduces a new joint logo combining elements of both brands. The collection showcases an emphasis on streamlined design and optimal functionality with pieces like color-blocked performance fabrics in natural tones and statement outerwear suited for any weather. Highlights include insulated parkas, ...
News briefsDecathlon partners with Recyc’elit to advance textile recycling and sustainability in the Industry
Decathlon has reinforced its commitment to sustainability by partnering with Recyc’elit, a pioneering startup specializing in the recycling of complex textiles. Founded in Lyon, France, in 2020 by PhD scientists Karim and Raouf Medimagh, Recyc’elit has introduced a technology for separating materials such as polyester, elastane, and polyamide, enhancing the ...
News briefsCrocs expands ‘Old Crocs. New Life’ program nationwide to promote sustainability in footwear
Crocs has relaunched its ‘Old Crocs. New Life’ shoe takeback program, expanding the initiative to include all retail and outlet locations across the US, except in Hawaii and Puerto Rico. The program invites individuals to deposit Crocs shoes of any condition into collection boxes or send them via a free ...
News briefsAdidas shareholders re-elect chairman Thomas Rabe
At Adidas’ annual general meeting this Thursday, shareholders re-elected Thomas Rabe as chairman for another year, marking his fifth year in the role. The re-election comes despite opposition from Institutional Shareholder Services (ISS), a proxy advisory firm, which in April advised against Rabe’s reappointment. ISS cited concerns over Rabe’s multiple ...
News briefsMartin Badour appointed as new President of Snipes USA, succeeds Jim Bojko
Snipes has announced Martin Badour as the new President of its operations in the US. Badour, who previously served as Executive VP of Retail for Snipes in the USA, steps into the role effective immediately. He replaces Jim Bojko, who has departed from the company.
ArticleWill longboarding surf into the LA 2028 Olympics?
The International Surfing Association (ISA) has proposed the inclusion of longboarding in the LA 2028 Olympics alongside the already approved shortboarding event, with a decision expected by the first quarter of 2025. This push aligns with the ISA’s vision for broadening the Olympic surfing program and capitalizes on the growing ...
News briefsEbay introduces feature to streamline pre-owned sales
Ebay has introduced a ’click-to-resell’ feature, enhancing the ease with which users can list their pre-loved clothing on the platform. This innovation is part of Ebay’s strategy to position itself as a leader in the recommerce clothing market, providing a seamless method for reselling fashion items and advancing product circularity.
News briefsZalando taps former Puma Executive to lead sports division
Zalando has announced the appointment of Nina Graf-Vlachy as its new General Manager for sports, effective August. This move is part of Zalando’s strategy to enhance its sports lifestyle offerings. Graf-Vlachy, who previously held the role of managing director of central Europe at sportswear company Puma for over a decade, ...
News briefsTemu faces consumer complaints across Europe for misleading practices
Temu, the Chinese e-tailer known for fast fashion and lifestyle products, is facing scrutiny from 17 European consumer organizations. According to reports from the Dutch Consumers’ Association and the Belgian Testaankoop, these groups have lodged complaints with their national regulators, accusing Temu of deceptive practices and non-compliance with new European ...
News briefsConverse to cut jobs as part of Nike's $2 billion cost-saving strategy
Converse, a subsidiary of Nike, is set to cut jobs as part of Nike’s broader $2 billion cost-saving initiative, a knowledgeable source disclosed on Tuesday. Announced in December, Nike’s three-year plan aims to economize through strategies like product supply tightening and management streamlining. The footwear leader has faced challenges with ...
News briefsPuma announces leadership shuffle in Europe, appoints new Head for Central Europe
Puma has announced significant leadership changes in its European operations, appointing Bas van den Bemt, a seasoned company executive, as the new head of Central Europe. van den Bemt, who has been with Puma since 2009, previously managed the company’s business in the Benelux region for over eight years and ...
News briefsCobra Golf unveils revolutionary 3D-printed iron set
Cobra Golf has launched its first full set of 3D-printed irons, the Cobra Limit3D, marking a significant advancement in golf equipment manufacturing. Initially introduced in fall 2020 with the KING Supersport-35 putter, Cobra has continued to refine its 3D printing capabilities, now including a range of more sophisticated multi-material putter ...
ArticleXXL relocates Swedish stores in response to soaring rents
XXL, the Norwegian sporting goods giant, is relocating its stores in Uppsala, Västerås, and Växjö in Sweden due to soaring rental costs. The moves, set for late summer, involve shifts of just a few hundred meters each but stem from what the company describes as “soaring rents.” Anders Lindblom, the ...
ArticleUS Open champion Matthew Fitzpatrick joins Arccos as Investor and Ambassador
Arccos, a leader in AI-connected golf technology, has announced US Open Champion Matthew Fitzpatrick as its newest investor and Tour Ambassador. Fitzpatrick, currently ranked No. 14 in the world, will continue utilizing Arccos to enhance his performance analysis and preparation for PGA Tour events, major championships, and Ryder Cups. Fitzpatrick ...
News briefsCandace Parker named President of Adidas Women’s Basketball, aims to shape future of the sport
Candace Parker, revered in basketball circles, has transitioned into a new role as president of Adidas women’s basketball, following her recent retirement from the sport. With a 16-year history with Adidas, Parker aims to shape the future of women’s sports. Adidas announced Parker’s appointment, highlighting her profound understanding of the ...
ArticleLululemon and Life Time launch co-branded apparel for pickleball's surge
Lululemon has announced a deeper collaboration with Life Time to promote their shared interests in pickleball, highlighting the ongoing expansion of the sport in the U.S. The partnership will see the release of a co-branded apparel line featuring both men’s and women’s gear. Notable items include a women’s asymmetrical tank ...
ArticleEastside Golf launches first women’s line, emphasizing authenticity and inclusion
Eastside Golf has officially launched its first women’s line in response to growing demand, aligning with an uptick in female participation in golf. Co-founder and Creative Director Olajuwon Ajanaku explained the approach: “Since our early days, we’ve had women purchasing Eastside Golf items for themselves, and asking us when we’d ...
News briefsSpeedo surprises with an extraordinary campaign in the Year of Sports
In the lead-up to this year’s Olympics, Speedo is taking a different approach to its marketing strategy, aiming for inclusivity over exclusivity. The renowned swimwear brand has launched a new campaign celebrating swimmers of all backgrounds, embracing diversity and fostering a global community united by a love for the water. ...
ArticleWolverine Worldwide appoints new Chief Financial Officer
Wolverine Worldwide, the Michigan-based footwear company, has named Taryn Miller as its new Chief Financial Officer (CFO). Miller will report directly to Chris Hufnagel, the company’s president and CEO, and will commence her role on Thursday. Miller brings a wealth of financial expertise to Wolverine Worldwide, having previously served as ...
