All football articles – Page 2
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News briefsAdidas teams up with Bugatti for football boot release with a twist
Bugatti and Adidas have come together to create a limited edition football boot – and a release with a twist. The Adidas X Crazyfast Bugatti will be auctioned through the Adidas Collect Web 3 platform, and successful bidders will receive both a physical pair and a digital twin. The Adidas ...
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ArticleFrance’s Ligue 1 eyeing the US
Ligue 1, the top football league in France, could be mulling over regular-season matches in the US, according to Front Office Sports. The league receives an annual $85 million for the foreign broadcast rights of its matches, but that contract (with BeIN Sports) is coming to an end. The league ...
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News briefsFootball thrives in Spain
Though it has long been the country’s “king sport,” football continues to expand in Spain. Citing figures put together by the market-analysis firm Circana (now part of NPD Sports Tracking Europe), Diffusion Sport relates year-on-year double-digit rises in both sales and units moved for football apparel and shoes for the ...
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News briefsSkechers football boots now available
Source: Skechers Skechers SKX_01 In recent weeks, fans around the world have watched Harry Kane on the pitch, scoring multiple goals for his new club Bayern Munich while wearing Skechers football boots. Now Skechers has launched the boots, for which Kane is an ambassador, in stores in ...
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News briefsAdidas presents fashion-forward LFSTLR collection
Source: Adidas Supporting the growing Blokecore fashion trend, Adidas has unveiled its new LFSTLR jersey collection featuring the third jerseys of the 23/24 season from some of its leading clubs, reinterpreted as fashion-forward lifestyle streetwear. LFSTLR, the “most wearable soccer jersey,” blurs the lines between soccer performance ...
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News briefsSports Direct working to improve female representation in football
Sports Direct is launching an “Equal View” campaign, which seeks to improve the representation of football fans and grassroots football following the success of this summer’s FIFA Women’s World Cup 2023. The retailer, owned by parent company Frasers Group, has worked with Getty Images to create a free bank of ...
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Infographics & DataFIFA Women’s World Cup 2023 in numbers
How many goals? How many fouls? How many sponsors? How much revenue? Our latest infographic has all the numbers from the FIFA Women’s World Cup ’23
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News briefsSkechers launches football range with Harry Kane as new brand ambassador
Captain of the England national football team Harry Kane, who recently signed to FC Bayern Munich, has entered a long-term partnership with Skechers that extends beyond the pitch. Kane will be at the forefront of the brand’s first football boots, launching in the UK and Europe in September, and will ...
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News briefsNike criticized for replica shirt decision
The FIFA Women’s World Cup Australia & New Zealand 2023 has just begun but English fans cannot purchase the replica shirt worn by their team’s goalkeeper, Mary Earps. According to the Daily Mail, Nike’s decision not to sell goalkeeper shirts is part of the company’s commercial strategy, although Earps pointed ...
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News briefsFootball equipment market to grow 2.59% CAGR by 2027, propelled by eco-friendly products
The football equipment market is estimated to grow by $2,021.66 million from 2022 to 2027, representing a compound annual growth rate of 2.59 percent during the forecast period, according to a recent research report by Technavio. Europe, which accounted for the largest share of the global market in 2022, is ...
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News briefsGerman Football Association and Fanatics expand and extend their partnership
The Deutsche Fußball Liga (DFB) and sports e-commerce giant Fanatics have announced a long-term extension to their existing omnichannel retail partnership. The expanded and extended partnership, encompassing both UEFA Euro 2024 in Germany and the 2026 FIFA World Cup, will see Fanatics retain exclusive global e-commerce rights with the DFB ...
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News briefsUnibet starts sponsoring amateur basketball in France
Kindred Group’s sportsbook brand Unibet has generalized the name of its sponsorship program in France from #AuCoeurDuFootball to #AuCoeurDuSport (literally “in the heart or core of sport”). This year, the program will be supplying kits and other equipment (worth about €2,500 per club) to some 400 amateur clubs – 100 ...
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News briefsGermany and France imagine a “year of sport” at latest meeting
A Franco-German Council of Ministers celebrated the 60th anniversary of the Elysée Treaty in Paris on Jan 22 – a treaty of friendship between France and West Germany, signed by President Charles de Gaulle and Chancellor Konrad Adenauer on Jan 22, 1963 at the Élysée Palace. The recent Council of ...
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ArticleThe latest figures of Italian football
The Italian Football Federation (FIGC) has released its Integrated Report 2021, which provides the main figures of the sport in terms of social, economic and fiscal impact. Around 4.6 million people play football in the country, of which 1.4 are also FIGC-registered players. The game is extremely popular among adolescents, ...
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ArticleReusch goes museum: Part of “Football: Designing the beautiful game” in London
Source: Felix Speller George Best’s worn boots For the first time, the exhibition “Football: Designing the beautiful game” was on display at the Design Museum in London from April to August 2022. The goal of this exhibition was to look at football from a different perspective and ...
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ArticleCrypto.com, Byju’s and Co: The sponsors and partners of the FIFA World Cup Qatar 2022
For the World Cup in Qatar at the end of 2022, FIFA has designated seven official sponsors. Among them is Crypto.com, the cryptocurrency platform. We have an overview of all sponsors. FIFA has announced two tech companies, Crypto.com and Byju’s, as new sponsors for the World Cup in Qatar. The others are Budweiser, HiSense, McDonald’s, Vivo and Mengniuir. In addition to the seven sponsors for the World Cup, FIFA has six long-term partners.
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News briefsSpotify to be FC Barcelona’s new main partner
With the start of the 2022/2023 season this summer, the music streaming service Spotify will become FC Barcelona’s new main sponsor, replacing Rakuten. The contract is initially effective for four seasons and includes jersey sponsorship for the men’s and women’s teams as well as naming rights for the stadium. As ...
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News briefs
English soccer to boycott social media over “abuse”
Various British football associations will be boycotting the social media networks for the U.K.’s bank holiday from April 30 to May 3. The reason, as their common statement reads, is the “ongoing and sustained discriminatory abuse received online by players and many others connected to football.” The announcement was made ...
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News briefs
Brands and values in Italy's Serie A technical sponsorship deals
The technical sponsorship market in Serie A, the top tier of the Italian football league, is worth a combined €118.6 million, according to an assessment by Sporteconomy.it. The figure, which does not include commercial sponsorships, was calculated based on the deals between the different Serie A clubs and the nine ...
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News briefs
Trends in football sponsorship
The total value of sponsorship across the top five leagues in 2020 stands at more than €3.3 billion, according to KPMG Football Benchmark. The report takes into account partnerships across England’s Premier League, Germany’s Bundesliga, La Liga in Spain, Italy’s Serie A and Ligue 1 in France. Regarding where the ...
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