All Gatorade articles
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News briefsGatorade with groundbreaking change in marketing strategy
“For us, the future of sport means continuing to invest in young and diverse athlete communities, cutting edge leagues, and embracing all athletic journeys,” writes Jeff Kearny, responsible for sports marketing and brand management at Gatorade, on his LinkedIn profile. This, in fact, means that Gatorade will not renew its ...
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News briefs
Former Nike executive moves to Gatorade
Here is another Nike executive who is going to work for another company. PepsiCo has hired Kalen Thornton as chief marketing officer for Gatorade, the group’s sports drink brand. Thornton has worked for Nike for ten years, serving most recently as vice president of men’s brand management for North America. ...
