All GfK articles
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ArticleDACH market: Germany with the lowest purchasing power, says GfK
With a total of €49,592, the people of Switzerland have significantly higher per capita purchasing power in 2023 than the inhabitants of their neighboring countries, Austria and Germany. Austrians have €26,671 per capita available for spending this year, while Germans have €26,271. This means that Germany now comes last in ...
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News briefsInner city shopping mobility: HDE publishes location monitor
The German Retail Association HDE has published its latest field study on consumer mobility for city shopping, conducted in association with GfK in Germany. The “Standortmonitor” (location monitor) 2022 reveals consumer preferences for means of transport while shopping in city centers. According to the report, 63 percent ...
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News briefsGfK see 93 percent of Europeans on a spending freeze
In a recent study, market insights firm GfK shed light on the shopping behavior of European consumers in light of rising living costs and inflation. 93 percent of consumers in Europe have already adjusted their purchasing habits as household budgets are becoming tighter, according to the GfK comparison of 15 ...
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News briefsSustainability less of a priority in German purchases
The latest GfK Sustainability Index shows that consumers in Germany are planning fewer purchases based on sustainability in the near future. The index for January 2023 now stands at 93.3 points, 6.7 points less than the average for 2022. The index shows the importance of sustainability aspects in consumer purchasing ...
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News briefsGfK sees more optimistic consumer sentiment in Germany, but at low level
The rollercoaster ride of news and emotions of recent years continues to shape Germans’ propensity to buy. However, in its consumer climate survey for January 2023, GfK observes German consumers starting 2023 with a little more optimism. Both economic and income expectations are continuing to recover and are rising noticeably. ...
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ArticleConsumer sentiment in Europe improves
Consumer sentiment improved slightly in Germany, France and Italy, the three main economies of the European Union, but consumers remain cautious in a challenging economic environment. In December, German consumer sentiment is expected to rise by 1.7 points to -40.2 points from -41.9 points in November, according to the market ...
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News briefsGerman sports retailer association VDS elects new board
At the annual meeting of the Verband Deutscher Sportfachhandel e.V. (VDS) in Munich, the board of directors was unanimously elected, including two new members: President Stefan Herzog, Munich Jochen Schnell, Pforzheim (new) Katrin Hanel, Oschatz (new) Honorary president Werner Haizmann, Stuttgart Treasurer Harrison Kahlert, Hildesheim Mark Antonius Rothe, Berlin ...
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News briefsGfK data platform gfknewron gets retail analysis option
Shortly after GfK SE and Nielsen IQ have announced their merger in July 2022, the company expanded its gfknewron data platform with a new gfknewron retail sector. According to GfK, the new platform is designed to help retailers identify market developments and sales potential and compare their own performance with ...
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ArticleConsumer confidence at historic lows in Europe
Consumer confidence has taken a dive in Europe. The European Commission’s Directorate-General for Economic and Financial Affairs (DG ECFIN) has produced a flash estimate for September, according to which the indicator has “resumed its steep downward trend, dropping by 3.5 points in the EU and 3.8 points in the euro ...
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News briefs
NielsenIQ and GfK announce planned company merger
The two global data and analytics service providers NielsenIQ and GfK SE announced their planned merger. The step will create new opportunities for both companies in the area of retail and consumer analytics. Using advanced cloud technologies, NielsenIQ and GfK will be able to combine their complementary data and analytics ...
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ArticleGerman consumer climate falls to new record low
According to GfK, German consumers were more uncertain than ever in June 2022. At minus 27.4 points, consumer sentiment has never been lower since the first German consumer climate survey in 1991. Above all, German consumers are more pessimistic about their own income than they have been for decades. According ...
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ArticleGfK reports Europe-wide retail turnover increase of 6.8 percent in 2021
Against the weaker 2020 numbers that reflected a European economy shaken by the first Covid-19 wave, the new figures conducted by GfK for the retail sector in Europe show an overall better situation for retailers. The 2021 European retail study sees retail sales increase significantly by ...
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ArticleSwiss sports market with record growth in 2021
According to GfK Switzerland, the Swiss sports market (excluding bicycles), like other non-food markets, benefited from the pandemic and recorded a 14 percent increase in growth to just under 2 billion Swiss francs, thus reaching record levels. For once, all sectors contributed to the double-digit sales growth: Hardware with +11 ...
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ArticlePE firm to acquire NPD Group
The private equity firm Hellman & Friedman (H&F) will soon be entering into a binding and exclusive agreement to purchase the NPD Group, once the latter’s employee-works council has been lawfully notified and consulted. Founded in 1966 and headquartered in Port Washington, New York, NPD claims to be the world’s ...
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News briefs
GfK sees U.K. consumer confidence at pre-pandemic level in August
According to their latest consumer survey of around 2,000 citizens, market analysts at GfK see the U.K. Consumer Confidence Index at pre-pandemic levels of -8 in August, against a backdrop of cooling headline inflation and rising house prices. Expectations regarding personal financial situations over the next 12 months continue, and ...
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ArticleGfK observes more reluctant consumer behavior in Germany
In its latest consumer survey for Germany, GfK has identified more cautious behavior among German consumers. Both economic and income expectations show moderate declines – caused by a noticeable increase in prices and inflation and by once again rising Covid-19 infection rates. However, the propensity to buy is likely to ...
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News briefsGfK sees slow possible recovery of consumption in Germany
In its monthly study in Germany this May, GfK market researchers found consumer sentiment that has been “rather bright than muted,” because of falling illness rates and success in Covid-19 vaccinations. With more employees coming out of short-time or remote work and incremental re-openings of stores and restaurants, conditions are ...
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News briefsThe Swiss sports market was stable in 2020, and it continued to grow online more recently
According to GfK, the Swiss sporting goods market ended up being flat in 2020, in spite of Covid-19, thanks to a sales rally in the last two months of the year. There was, however, a significant gap between the different sectors: the overall winners in 2020 were fitness, outdoor, running, ...
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Grim indicators from GfK for the U.K.
British consumption registered a small uptick in December, especially in the distressed clothing sector, although online sales were reportedly not as buoyant as expected. However, the U.K.’s official exit from the European Union on Dec. 31 and a new extended coronavirus lockdown have apparently created a “perfect storm” that contributed ...
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GfK: Contrasting consumer sentiment across Europe
The second wave of the Covid-19 is beginning to stifle the previously expected recovery of the European economy, particularly for the consumption of non-essential products and services. Fortunately, it has not yet led to the retail lockdowns of the first wave in the spring – except in Wales and the ...
