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GfK data platform gfknewron gets retail analysis option

2022-10-04T15:05:00Z

Shortly after GfK SE and Nielsen IQ have announced their merger in July 2022, the company expanded its gfknewron data platform with a new gfknewron retail sector. According to GfK, the new platform is designed to help retailers identify market developments and sales potential and compare their own performance with ...

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NielsenIQ and GfK announce planned company merger

2022-07-04T08:39:00Z

The two global data and analytics service providers NielsenIQ and GfK SE announced their planned merger. The step will create new opportunities for both companies in the area of retail and consumer analytics. Using advanced cloud technologies, NielsenIQ and GfK will be able to combine their complementary data and analytics ...