All Golf Datatech articles
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News briefsGolf Datatech to join Circana
Golf Datatech is set to become a subsidiary of Circana, formerly IRI and The NPD Group, following an agreement reached between the two companies. The acquisition aims to enhance Circana’s research offerings, with the goal of providing comprehensive research across the entire golf industry, including major retail channels. The deal ...
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News briefsGolf equipment and apparel sales reached all-time highs during pandemic
Global golf equipment and apparel sales were at all-time highs during the pandemic, reaching $20 billion in annual sales in 2021, with $11.1 billion in golf equipment and $9.0 billion in golf apparel. Strong consumer demand for golf products continued in 2022. These are some key highlights from the “World ...
