Three sports-related brands figure in Interbrand’s 25-year-old Best Global Brands report for 2025: Nike, Adidas and Uniqlo.
Nike entered the top ten, at number 10, in 2022; reached its peak, at 9, in 2022; and has been tumbling ever since. It was 14th last year and is now 23rd. By Interbrand’s reckoning, the latest year-on-year drop in its brand value amounts to 25.9 percent, to $33.7 billion.
Adidas has been hovering around the center of the top hundred since at least 2020. This year it comes in 49th, up two slots from 2024, with a brand value of $17.4 billion – a bit more than half of Nike’s.
| Rank on Interbrand’s Best Global Brands | ||||
|---|---|---|---|---|
| Nike | Adidas | |||
| Rank | Value (bn) | Rank | Value (bn) | |
| 2025 | 23 | $33.7 | 49 | $17.4 |
| 2024 | 14 | $45.4 | 51 | $15.5 |
| 2023 | 9 | $53.8 | 42 | $16.6 |
| 2022 | 10 | $50.3 | 42 | $15.9 |
| 2021 | 11 | $42.5 | 49 | $13.4 |
| 2020 | 15 | $34.4 | 50 | $12.1 |
| Source: Interbrand | ||||
Meanwhile, the Japanese apparel brand Uniqlo – sponsor of tennis players Roger Federer, Novak Djokovic and Kei Nishikori and of the Swedish Ski Association – has leapt into the top hundred, sailing over Adidas on the way, to alight at number 47, with a brand value of $17.7 billion.
The largest leap in the ranking’s history took place this year, with chip-maker Nvidia making its debut at number 15 ($43.2 billion).
The top five brands are:
- Apple (-3.7%, $470.9bn)
- Microsoft (+10.2%, $388.5bn)
- Amazon (+7.3%, $319.9bn)
- Google (+8.9%, $317.1bn)
- Samsung (-10.0%, $90.5bn)
Note that each of the top four brands enjoys an order of magnitude’s edge on every brand from rank 5 on down.
Tech aside, the top-ranking cousin to the sportswear industry is Hermès (no. 21, $40.9bn).
