All Inov-8 articles
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News briefsWayne Edy to hand over leadership of Inov-8 this autumn
U.K.-based running, hiking and fitness brand has announced that Mike Snell will join the company as its new CEO this October. Snell will leave his current role as commercial director of supermarket chain Asda in September before joining Inov-8. Before joining Asda, Snell was chief commercial officer at Wiggle and ...
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News briefsNew Global Category Manager for cross training at inov-8
After an eight-year absence, Chris Melton has returned to British running, hiking and fitness brand inov-8 as the new global category manager for cross training. Starting March 14, he is also responsible for the sales of footwear and apparel in Central and South America. Source: innov-8 Chris Melton ...
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News briefs
Inov-8 donating to restore peatlands
Inov-8 will be donating 5 percent of online and in-store sales revenues generated from Nov. 15 to 29 to the Cumbria Wildlife Trust, which will use the funds to restore peatlands in and around the U.K.’s Lake District, where the running, hiking and fitness-gear brand is based. For Peat’s Sake, ...
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News briefsInov-8 launches first running shoe with graphene in the midsole
As planned, Inov-8 presented a new ultratrail running shoe that is the first one to use graphene in midsole, after testing various mixes with high-tech polymers over a total distance of 18,000 km. The English brand claims that its graphene-enhanced midsole offers 25 percent more energy return than an industry-standard ...
