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    Article

    Inov8 ends four years of DTC in France

    2026-08-11T17:46:00Z

    Inov8 has reappointed Ricochet as its distributor for France, ending the direct-sales operation it initiated in January 2022, as we then reported. Ricochet returns, then, after four years. Emmanuel Fedon, who opened the trail-running brand’s showroom in the city of Annecy and has led its French team since 2022, is ...