All IRI articles
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News briefsNPD and IRI unveil rebranding
IRI and NPD have unveiled a new combined company name and brand identity following their merger, which was announced in April 2022. The complex consumer behavior advisor will now be known as Circana (pronounced “Sir-kah-na”). Circana tracks millions of products spanning 2,000+ categories across 500,000+ stores in 20 countries, with ...
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News briefsNPD merges with IRI to create new global analytics and data provider
Information Resources, Inc. (IRI), a U.S.-based global company providing solutions and services for consumer, retail and media companies, and the market research firm NPD Group from New York, known as a provider of market information and advisory services in more than 20 industries, have signed a definitive agreement to merge ...
