+++ The Renco Group acquires Renfro Brands, a 100-year-old American sock manufacturer that words with brands such as Dr. Scholl, Fruit of the Loom, Merrell and Smartwool

+++ The NFL is launching a tender process to identify a partner city in Germany for regular-season games of its NFL International Series




+++ Tracy Gardner, a director of Gap who has been the president of J.Crew, has joined Crocs’s board of directors

+++ Honma has appointed Janeann Lanning, previously at Bridgestone Golf, as the new chief operating officer of Honma’s North American operations



E-commerce & DTC:

+++ Fanatics will launch and operate a web store and mobile platform for Canada Soccer, as wemm as on-site retail stores for all national team matches being played in the country

+++ Amazon’s Prime Day 2021 will take place on June 21-22

+++ Klarna, the Swedish fintech founded in 2005, officially launched in France in early June with the Klarna App and “Pay in 3” (“Paiement en 3 fois”), a three-tiered interest-free installment system where one installment is due every 30 days



Legal & Institutional:

+++ The World Federation of the Sporting Goods Industry has decided to partner with RecallDesk, the new advisory service to prepare, monitor, correct and evaluate product recalls programs that we have already reported about

+++ Crocs has filed a complaint with the U.S. International Trade Commission (ITC), seeking an investigation into the importation and sale in the U.S. of fake shoes

+++ The International Olympic Committee (IOC)’s executive board has unanimously backed Brisbane’s proposal to host the 2032 Olympics, which will now be voted by the IOC’s members in Tokyo on July 21

+++ The International Health, Racquet & Sportsclub Association (IHRSA) has appointed Elizabeth Clark as its next president and chief executive, the first woman to hold the CEO role in the association’s 40-year history




+++ K-Way releases two special collaborations with an Italian fashion model, Mariacarla Boscono, and with a French brand of champagne, Veuve Cliquot

+++ Reef has introduced a limited-edition premium golf sandal with replaceable spikes, dubbed the Fanning Spackler, released in less than 100 pairs on




+++ Rossignol has extended the endorsement contracts with three female skiers – Petra Vilhova, Katharina Lionsberger and Federica Brignone – until 2024

+++ Puma has announced via its social channels a new contract with Fenerbahçe S.K. that makes it the Turkish football club’s new technical partner, replacing a deal between the Istanbul-based team and Adidas that has been in place since 2004

+++ Macron is replacing Erreà as the new technical sponsor of Grimsby Town, the English club that currently competes in the Football League Two

+++ Puma will replace Macron as the new technical partner of Racing Club de Lens (RC Lens), a French football club that competes in Ligue 1, starting from the 2021/22 season

+++ Ping has signed up Austin Eckroat, the 22-year-old American golfer who competed on this year’s victorious US Walker Cup team, to a new equipment contract



CSR & Sustainability:

+++ Adidas is supporting Calciosociale, a Rome-based association that uses football to promote social inclusion in the Corviale district of Italy’s capital city

+++ BAM, the bamboo clothing brand and activewear specialist, has become a member of the Fair Wear Foundation