All Kraftmark articles

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WeSports completes acquisition of Kraftmark

2023-02-27T15:13:00Z

Stockholm-based group WeSports, through its subsidiary Vartex – a Nordic provider of fitness equipment and services – announced today that it has completed the full acquisition of the Swedish fitness and sporting goods company Kraftmark. WeSports acquired the Kraftmark brand and its trademarks in October 2022. When Kraftmark’s Swedish distribution ...

News briefs

WeSports acquires Kraftmark

2022-10-20T06:18:00Z

WeSports has completed its acquisition of Nordic fitness product brand, Kraftmark. Kraftmark will now contribute to the WeSports fitness segment, offering products to commercial gyms, company gyms, and housing association gyms, as well as strengthening WeSports’ consumer product offering. For WeSports, a Stockholm-based group of individual sports, outdoor and mobility ...