Latest Developments Adidas – Page 19
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Adidas leads research project on recyclable football products
The Adidas Group is leading a three-year research project, Sport Infinity, to make sporting goods that can be repeatedly recycled, without any chemical adhesives or waste. Using an inexaustible super-material, they could be entirely broken down and remolded into new performance products. The project focuses on plastic-based football products, starting with ...
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New sports marketing initiatives by Adidas
Adidas is said to be prepared to pay about one billion euros to renew its sponsorship of the German Football Federation for ten years, after the contract expires at the end of 2018. Company officials decline to comment, but the figure seems to be high, although the national German football ...
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Adidas makes new waves in American team sports
Anxious to improve its low market share in the U.S., Adidas has signed two important basketball sponsorship deals, focusing on individual players, after walking off from a previous marketing contract with the NBA, which is going to be in the hands of Nike from the 2015/16 playing season.The German brand ...
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Golf drags down the Adidas Group
The Adidas Group has hired an investment advisor, understood to be Gugenheim Partners, to consider options for the sale of two non-core golf brands, Adams Golf and Ashworth, or perhaps even the whole TaylorMade-Adidas Golf (TMAG) segment, whose performance continued to drag down that of the group during the second ...
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Adidas buys Runtastic for €220m
Based in Austria, Runtastic is said to be one of the three key digital app companies in the sports sector, with 70 million registered users around the world and 15 million active participants every month who use its 20-plus applications, offered in 18 different languages for a variety of endurance, ...
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German buying groups oppose Adidas‘s new payment terms
Adidas is trying to implement new payment terms on its retail customers in Germany – and the local buying groups are not pleased. Both Intersport and Sport 2000 have been negotiating with their top supplier who aims to reduce the traditional cashback discount granted to early payers to only 1 ...
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Adidas wants to double in running
The Adidas Group has outlined plans to double its sales in the running market in constant currencies by 2020, which would amount to more than €3 billion, with a stronger focus on fewer franchises and marked investments in the U.S. market. The details were provided at the group's first investor ...
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Nike overtakes Adidas in apparel
For the first time in its history, the Swoosh overtook the Three Stripes last year in terms of invoiced sales in the global sports apparel market, whose growth accelerated to 4.3 percent from 0.9 percent in 2013. Both companies, as well as the sports apparel market overall, benefited from the ...
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Adidas is urged to speak out over Qatar
Campaigners are stepping up pressure on the sponsors of Fifa, the global football organization, to speak out about the conditions faced by migrant workers on World Cup infrastructure construction sites in Qatar, where the football World Cup is to be held in 2022.The latest campaign was launched at a press conference ...
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Adidas Group regains impetus
The Adidas Group has delivered a vigorous sales and profit increase for the first quarter, with improvements in all markets other than Russia and the golf business. The group's sales jumped by 17.3 percent to €4,083 million, which was an increase of 9 percent in constant currencies, and its underlying ...
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New Adidas reporting reveals regional margins
A new reporting structure adopted by the Adidas Group delivers unprecedented details about the company's sales and profit margins by brand and by regional unit – revealing just how juicy its business is in Russia and China and the distance between the Adidas and Under Armour brands in North America ...
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Adidas stores to phase out plastic bags
The Adidas Group has inked a partnership with Parley for the Oceans, an initiative that is meant to preserve oceans through education and research as well as direct actions against plastic pollution in the oceans.It should lead to the creation of materials made out of ocean plastic waste, to be ...
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Adidas wants to run faster in two-horse race against Nike
While unveiling its latest five-year strategic plan at an investor day three weeks ago, the Adidas Group implicitly admitted that it could not catch up with its bigger American rival in the next few years – but the plan and the new management that will implement it could infuse ...
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Duo takes the lead at Adidas Group
The investor day held in Herzogenaurach three weeks ago enabled the company to push forward two new executive board members. Herbert Hainer, the Adidas Group's chief executive, who has been under some pressure since the company's profit warning last year, made it clear a few weeks ago that he will ...
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Adidas sets a €22 billion sales target
Speed, cities and open sources are some of the key words in “Creating the New,” the five-year strategic plan outlined by managers of the Adidas Group at their investor day conference, which was held at the company's head office in Herzogenaurach last Thursday, March 26.The wide-ranging plan aims to lift ...
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Adidas makes U.S. expansion “imperative”
A commitment that was repeated by several managers in Herzogenaurach last week is that the U.S. market has become a priority for Adidas. While the group's performance last year was affected by its troubles in Russia and in the golf market, it was shaken by Under Armour's rise as the ...
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Adidas will pump up retail
Another target is to expand sales through the group's own concept stores at double-digit rates per year. The company runs about 2,900 own stores and wants to add 500 to 600 more stores by 2020, including specialist stores focusing on basketball, running or women, for example.By reducing the number of ...
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Adidas will adopt a more consumer-focused approach
Adidas managers said the new focus on consumers will be facilitated by the reorganization of the management structure that was implemented last year, dismantling the previously function-driven organization and giving full responsibility to the managers of each sports category.The group's investments to engage end consumers are to focus on six ...
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Adidas wants to speed up processes
The “speed” component of the Adidas Group's new strategic plan is inspired by the business model that the group has adopted for Neo, the fast-fashion label developed by Adidas in the recent years, which reached sales of more than €850 million in 2014. While the entire company has already reduced ...
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Adidas Group boasts robust underlying performance
The Adidas Group is eagerly turning the page on a year of ups and downs, when ample gains for the Adidas brand were marred by shrinking sales in its golf business and the weakness of the Russian ruble. A few weeks ago the group had already revealed headline figures for ...
