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News briefs

New Balance teams up with gaming platform Rival

2023-04-26T09:40:00Z

New Balance is joining forces with gaming platform Rival to give the gaming community special access to the brand through athletes, ambassadors, exclusive products and unique experiences. This spring, New Balance will launch its presence on Rival through a Rocket League tournament. Gamers and fans of the brand will compete ...

News briefs

Adidas to sponsor Leeds United for five years

2020-07-23T12:58:00Z

For five years as of the 2020/21 season, Adidas will be the kit sponsor for Leeds United, which just recently moved up to the U.K.’s Premier League, after its victory in the Sky Bet Championship. Kappa’s five-year sponsorship deal with the club expires this season. Adidas’ playing and training kit ...