Marketing – Page 13
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News briefsReebok partners with American football star Justin Fields
Source: Reebok Justin Fields Reebok and 24-year-old Chicago Bears quarterback Justin Fields have announced a long-term partnership. With this move, Reebok aims to reclaim its position in team sports for the long term. Part of that strategy will include expanding its athlete roster, increasing its presence in ...
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News briefsSpeedo UK and Folk launch outdoor swim capsule
Source: Pentland Speedo UK has teamed up with independent British fashion label Folk to launch a limited-edition outdoor swim collection. With more consumers preferring outdoor swimming in lakes, rivers and oceans, the collection gives swimmers more outerwear options to brave cold waters and warm up after a ...
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News briefsNFL keeps looking across the pond
America’s professional league for American football, the NFL, announced back in May that it would be shifting five games in the regular season to Europe for its International Series of 2023. These will be taking place in October and November, with three games in London and two in Germany. The ...
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News briefsAsics releases lightest CO2 emissions sneaker
Source: Asics Asics has launched the Gel-Lyte™ III CM 1.95 sneaker, calling it the lightest CO2 emissions sneaker on the market, based on a calculation conducted by Asics and validated by SGS (Société Générale de Surveillance) Japan, in accordance with ISO14067 standard in August 2022. Inspired by ...
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News briefsSwedish Stiga Sports expands presence in racquet sports segment
Swedish company Stiga Sports, already well established in the table tennis and padel segments, is expanding its focus to tennis. There are an estimated 400,000 active players in Sweden alone, with 105,000 registered, so the market is huge, according to the company. In the first step, three variants of the ...
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News briefsFESI supports rugby world cup team with a difference
The Rugby World Cup may have kicked off in Paris on Friday, but last week also saw the culmination of another rugby competition: The Parliamentary Rugby World Cup. Taking place at the Stade de la Faisanderie in Paris, the final game was between the UK Parliament rugby team and ...
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ArticleUYN banks on new biotech fibers
Source: UYN Evolutyon Biotech Italian brand UYN (Unleash Your Nature) has developed a range of new high-performance biomaterials. From Kapok, the so-called “plant wool,” to Flexicorn, an elastic fiber made from corn seeds, these fibers are designed to replace those synthetic ones derived from fossil fuels that ...
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News briefsFirst new Rihanna x Puma collaboration revealed
After teasing her return in March this year, Rihanna and Puma have launched their newest collaboration. With the singer now the Creative Director of Fenty x Puma, a new sneaker from the footwear franchise was unveiled today. The Fenty x Puma Avanti is a mix of two Puma icons, blending ...
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News briefsSaucony launches vegan Triumph RFG sneaker
Source: Saucony Triumph RFG Saucony has launched the Triumph RFG (“Running For Good”), described by the performance running lifestyle brand as “its most sustainable shoe to date.” The new shoe features plant-based, petroleum-free CovationBio PDO Susterra propanediol. Specifically, the Triumph RFG is the first athletic shoe to ...
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News briefsHanesBrands and G-III announce licensing agreement for Champion, C9 Champion outerwear
HanesBrands and G-III Apparel Group have entered into a strategic, multi-year licensing agreement for the design, production and distribution of outerwear for the Champion and C9 Champion brands in North America, which includes exploring opportunities in Champion’s global network as a key partner. “G-III’s proven track record in category expansion ...
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News briefsFabletics launches desert-inspired collection with Khloé Kardashian
California-based activewear brand Fabletics, founded in 2013, has announced its latest celebrity collection in collaboration with entrepreneur, fitness enthusiast and television star Khloé Kardashian, launching Sept. 8. The nine fashionable pieces feature a desert-inspired theme that the company says reflects Kardashian’s perseverance and is directly influenced by her ability to ...
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News briefsG-Shock NFTs to come
Casio is opening a “digital community” through Discord for customers of its long-running G-Shock line of digital watches. On Sept. 23, moreover, the company will be issuing and distributing, free of charge, through the Polygon blockchain, an initial run of 15,000 “G-Shock Creator Pass” NFTs. Holders will ...
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News briefsNike introduces the ISPA Link Axis, a fully circular shoe
Source: Nike ISPA Link Axis production Nike is launching the ISPA Link Axis, described by the brand as its “first exploration into creating a fully circular shoe,” a closed-loop system that yields no waste. Every part of the Link Axis can be recycled, claims the company. ...
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News briefsVölkl celebrates 100 years “Made in Germany” with limited-edition skis
Source: Völkl Limited Edition 1923 Mantra German ski manufacturer Völkl is currently celebrating its 100th birthday. Since its founding in 1923 by Franz Völkl, the Bavarian company has become Germany’s largest and last remaining major ski manufacturer and has been operating worldwide for decades. To properly celebrate ...
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News briefsYanmar develops new marine activity called “Wheeebo”
Yanmar, a Japanese supplier of small and large engines, agricultural machinery and equipment, construction equipment, power systems, marine equipment, machine tools and components, has developed a new marine activity called Wheeebo. Users of the round board lean in the desired direction of travel – similar to using a hoverboard on ...
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News briefsOn says it’s made “good progress” towards sustainability goals in 2022
Hot on the heels of its Q2 financial figures, On has released the company’s second most important set of numbers: its sustainability progress figures. The Impact Progress Report 2022 marks On’s third annual sustainability report. The company, which has as its dream “a future where everything we make is fossil-free ...
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News briefsHead presents tennis ball can with reduced footprint and improved recyclability
Head has developed a new tennis ball can that is much more environmentally friendly and will soon replace the familiar golden Head cans. They contain less plastic and are easier to recycle. A sample test carried out in collaboration with Austrian recycling company Saubermacher showed that up to ten times ...
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News briefsNike introduces the EK Umoja running collection
Source: Nike Eliud Kipchoge Nike is launching the EK Umoja line, a capsule collection of running footwear and apparel that celebrates the world’s greatest marathoner, Eliud Kipchoge. Umoja means “unity” in Kipchoge’s native Swahili. Each collection item features colors and graphics inspired by the marathoner’s first World ...
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News briefsHugo Boss enters the equestrian apparel market
Source: Hugo Boss Fashion brand Hugo Boss is expanding its portfolio with Boss Equestrian, an apparel line that will launch in autumn/winter 2023. The collection will be designed, produced, and distributed by Bold Equestrian, a Switzerland-based company with product development facilities in Stuttgart (Germany). Initially available in ...
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News briefsAdidas establishes residency for digital artists
Adidas’ web3 division, Three Stripes Studio (/// Studio), has instituted a residency program for digital artists. Residency by Adidas, as it is called, will open operations on Sept. 7. This coincides with Korean Blockchain Week in Seoul, where the company will be displaying works by the program’s first resident artists ...
