Reebok and 24-year-old Chicago Bears quarterback Justin Fields have announced a long-term partnership. With this move, Reebok aims to reclaim its position in team sports for the long term. Part of that strategy will include expanding its athlete roster, increasing its presence in sports culture and introducing new performance footwear and apparel for the field, court and beyond.
Reebok and Fields will also increase their joint commitment to community and charitable causes. Most recently, Reebok joined Justin Fields Youth Camp, an initiative that provides unique summer vacation experiences filled with fitness and fun for children in the Chicago area. Along with apparel donations, Reebok has also committed to help fund the camp’s growth and continuation. Fields will also work closely with Reebok to strengthen and develop the Human Rights Now! platform. This is a long-term commitment by Reebok to a “product with purpose” that will promote human rights and the people’s movement for all.
This season, Fields will be integrated into a variety of digital and social creative content that highlights the energy and breadth of the partnership from fitness to lifestyle. In the SS24 season, Reebok will leverage Fields’ running talent and speed on the field to help the soccer phenom create the highly anticipated running shoe of the year, the FloatZig 1.
