Marketing – Page 15
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News briefsLe Coq Sportif and Paris 2024 unveil apparel range
French brand Le Coq Sportif and Paris 2024 have unveiled the Essentiel apparel collection, the first in a series of ranges that celebrate the 2024 Olympics. Two more ranges, dubbed Graphique and Sport, are set for launch by the end of the year. The garments in the new Essentiel Paris ...
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News briefsDecathlon UK launches affordable Back to Sport Pack
Decathlon UK has launched a Back to Sport Pack that costs under £25 (€29), to allow all kids to participate in sports. The kit, available in-store and online for ages 4–15, comprises shorts, a t-shirt, trainers and a backpack. Data from the sporting goods retailer has revealed that 63 percent ...
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News briefsLatest Puma limited edition inspired by tourist destination
Puma has partnered with Sport 2000’s content platform Sneaker Force to bring out the first collection dedicated to a tourist region: The Black Forest region of Germany. The idea of a limited edition was initiated jointly by Sport 2000 and the tourism marketing agency Saint Elmo’s Tourism and its client ...
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News briefsMizuno’s new running shoe features eco-friendly details
Japanese brand Mizuno is launching the new black edition of its sustainable Wave Neo collection. The Wave Neo running shoes use environmentally friendly materials such as recycled polyester and plant-derived materials. The new black color model also features Dope Dyed knit upper materials that use less water, reducing environmental impact ...
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News briefsLatest 3D-printed performance shoe unveiled
Asics has once again partnered with 3D printing company LuxCreo to launch the second generation of its Actibreeze Hybrid Sandal. The performance sandal is designed for runners during rest and recovery periods and is the third footwear product from the successful partnership between LuxCreo and Asics. The ...
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News briefsIndia’s leading fitness brand signs Bollywood superstar
Source: PRNewsfoto/Cult.fit Cult.fit onboards actor Ranveer Singh as brand ambassador Cult.fit, India’s leading health and fitness brand founded in 2016 by Mukesh Bansal and Ankit Nagori, announced Indian actor-superstar Ranveer Singh as its new brand ambassador, taking on the role of Cult.fit’s “Motivator in Chief.” The association ...
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News briefsAsics agrees on five-year extension with Cricket Australia
Asics has renewed its deal as the official apparel partner of Cricket Australia until 2028. The Japanese sportswear firm will continue to supply performance apparel and footwear to the Australian men’s and women’s teams. The partnership has been in place since 2011.
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News briefsUnder Armour announces extensive yarn sourcing deal
Under Armour has signed a Memorandum of Understanding with Hemp Black, a subsidiary of Australian biotech firm Ecofibre, which will see Hemp Black provide specialty yarn to the sportswear brand for use in its performance apparel. The agreement, covering an initial three-year period, will also allow Hemp Black to invest ...
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ArticleResearchers develop prototype stretchable lithium-ion battery for textiles
Researchers at the University of Houston (UH) have developed a fully stretchable fabric-based lithium-ion battery prototype. The idea for stretchable batteries originally occurred to Haleh Ardebili, professor of mechanical engineering at UH, several years ago. A science fiction fan, he imagined smart, interactive and powered clothes. “It seemed a natural ...
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News briefsSnoop Dogg launches first shoe collaboration with Skechers
Source: Skechers US rapper and actor Snoop Dogg, real name Calvin Cordozar Broadus Jr, has entered into a collaboration with Skechers. The first styles of the Skechers x Snoop Dogg collection dropped on Aug. 1. “The excellent team at Skechers took my ideas and my flavor, and ...
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News briefsAnne-Laure Descours features in Puma’s podcast
All episodes of Puma’s sustainability report podcast, Re:Gen Reports, are now available to stream. In the final episode, Puma’s Chief Sourcing Officer, Anne-Laure Descours, reminds audiences that it’s important for people in the North to “recognize how much people on the ground are trying to improve [factory working conditions].” ...
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ArticleAdidas extends contract with Manchester United, guarantees €1bn over 10 years
Source: Adidas The new 2023/24 away kit sees a return to the iconic vertical stripes that adorned the club’s first ever away shirts With Adidas extending its kit sponsorship deal with Manchester United by ten years, the contract runs until 2035 and guarantees the football team at ...
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News briefsK-Way and Comme des Garçons create official jacket of US Open of Surfing
The World Surf League (WSL) has announced a collaboration with K-Way and French brand Comme des Garçons on a limited-edition collection of jackets specially designed for the upcoming Wallex US Open of Surfing Presented by Pacifico. The event will take place in Huntington Beach, California, from July 29 to Aug. ...
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News briefsDecathlon takes part in Paris Design Week
From Sept. 7 to 11, 2023, French sporting goods retailer and manufacturer Decathlon will participate for the first time in Paris Design Week to showcase the expertise of its multidisciplinary design community. In the Decathlon Designer exhibition (18 rue de Turenne, 75004 Paris), both the public and interested parties can ...
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News briefsNixon celebrates 25 years
California-based, action sports-savvy watch brand Nixon is celebrating its 25th anniversary with a short film and a limited edition of the iconic The Player in its original form. To honor this milestone, Nixon has invited filmmaker Patrick O’Dell to capture the story and characters of the brand’s first 25 years. ...
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News briefsWomen’s volleyball brand Avoli launches first collection
Avoli, a US-based volleyball brand aimed exclusively at women and girls, launched its first line of products on July 27, featuring the Avoli Low-Top volleyball shoe, as well as recovery slides, knee pads and sleeves. The new Avoli shoe was designed specifically for the demands of women’s volleyball and the ...
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News briefsAsics supports the Kobe 2024 World Para Athletics Championships as platinum sponsor
Asics Corp. has announced a sponsorship agreement with Kobe 2024 World Para Athletics Championships as the platinum sponsor. The event, organized by the International Paralympic Committee (IPC), will be held at the Universiade Memorial Stadium in the Kobe Sports Park in Japan on May 17-25, 2024. Asics will serve as ...
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News briefsAsics has become an official sponsor of the World Athletics Athlete Refugee Team
Asics has become an official sponsor of the World Athletics Athlete Refugee Team. Through the new partnership, which will run until 2026, Asics will offer training, competition kits, and footwear for the elite and U20 refugee teams. In addition, the partnership includes access to Asics training facilities around the world. ...
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ArticleAdidas releases more existing Yeezy products in August, commits to combating discrimination and hate
Adidas announced on July 28 a further release of Yeezy inventory, with a range of existing products being available in phases throughout the month of August across the world. As previously communicated, the German company will donate a significant amount to selected organizations working to combat discrimination and hate, including ...
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News briefsYoon Ahn adds nightlife-inspired approach to Nike football product
Source: Nike Nike x Ambush WC23 football and chainlink top and skirt In her latest collection, Tokyo-based Ambush designer and Nike collaborator Yoon Ahn puts sportswear, footwear and culture front and center while promoting fashion and self-expression – whether in the Ambush multiverse, on dance floors around ...
