US rapper and actor Snoop Dogg, real name Calvin Cordozar Broadus Jr, has entered into a collaboration with Skechers. The first styles of the Skechers x Snoop Dogg collection dropped on Aug. 1.
“The excellent team at Skechers took my ideas and my flavor, and we created this collection for all walks of life,“ Snoop said. “Step yo shoe game up with my style and swag in every pair-with Skechers, you’ll be comfortable wherever you go. Wear them with a suit to a wedding or on the court with shorts; you’ll look fly either way because these shoes are for everyone.”
“We were already working with Snoop on the co-branded collection prior to his incredible award-winning Skechers x Snoop Dogg Super Bowl commercial earlier this year,” said Michael Greenberg, President of Skechers. “Snoop combined his eye for style and laid-back sensibility with the signature comfort of Skechers, resulting in an authentic collaboration and partnership.”
The first OG and Remix Capsule featuring unisex styles from Skechers x Snoop Dogg is available now at skechers.com and Skechers retail stores in the USA and will be available in specialty stores as well as Skechers stores and websites around the globe.
Two additional limited-edition capsules are scheduled to launch in the coming weeks, including a collector’s capsule featuring Snoop’s iconic NFT character Dr. Bombay. Skechers indicated that more designs will be coming later this year and beyond.
