News briefs – Page 2
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News briefsSpyder skiwear to launch PFAS-free products this autumn
Liberated Brands (Liberated) unveiled a bold plan to eliminate per- and polyfluorinated substances (PFAS) from its Spyder skiwear line starting in autumn 2024. A comprehensive assessment of Spyder products has led to a strategic multi-season initiative to phase out PFAS across its branded skiwear. As Spyder is one of the ...
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News briefsLululemon accused of “greenwashing” by climate group Stand.earth
Environmental advocacy organization Stand.earth has announced an anti-competition complaint against Lululemon Athletica with respect to its “Be Planet” marketing campaign. The complaint was submitted to Competition Bureau Canada. According to Stand.earth, Lululemon “misleads customers about its environmental impact.” Lululemon’s own Impact Report, publicly released last autumn, revealed that the company ...
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News briefsAthleta launches high-performance “Train” collection
Athleta has made its mark with yoga and pilates apparel. Now it’s expanding into high-performance training.
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News briefsNike commits $3.2 million for indigenous youth
Nike is partnering with NFL clubs to help Native Americans and Indigenous youth become involved in football. Through Nike’s five-year, $3.2 million commitment, each NFL club can receive $20,000 per year to collaborate with local indigenous non-profits and other organizations and support football-based programs for young people in Native American ...
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News briefsNew Balance launches resale program
New Balance has initiated a new resale program, allowing customers to browse and purchase pre-owned goods from the brand online. Dubbed “Reconsidered,” the program aims to enable customers to trade in their gently worn shoes via mail or in-store drop-offs in exchange for a voucher to use toward their next ...
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News briefsUgg creates new styles with old fabrics
California-based lifestyle brand Ugg has unveiled their latest innovation, dubbed ReImagined by Ugg. The offering includes new shoes crafted from leftover leather and suede. The collection introduces a fresh twist on the company’s classic models while also addressing the surplus materials accumulated from previous seasons. With this new iteration of ...
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News briefsNew CSR Manager at Sport Conrad
Source: Sport Conrad Maria Ries The German multichannel sports retailer Sport Conrad has appointed Maria Ries to the position of CSR Manager on Jan. 1, 2024. She takes over from Stefanie Buchacher, who has played a key role in shaping the company’s sustainability strategy over the past ...
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News briefsAdidas confronts accusations of environmental and worker exploitation
According to a report by the investigative journalism platform Follow the Money, Adidas is facing allegations of contributing to worker exploitation and Amazon destruction in producing its sports shoes. The report suggests that the leather used in Gazelle and Spezial trainers comes from Brazilian meat producers involved in Amazon deforestation. ...
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News briefsAdidas partners with Bumble to tackle “gymtimidation”
Adidas has unveiled a partnership with online dating and networking application Bumble to tackle so-called “gymtimidation,” or intimidation felt at the gym, which can become a barrier to training for athletes at all levels. A new Adidas interest badge, called “Gym buddy,” can now be added to profiles via Bumble, ...
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News briefsPuma is the most sustainable fashion brand
Utility Bidder has unveiled its own study revealing which fashion brands are making the most significant efforts to minimize their environmental impact. According to their report, the fashion industry was responsible for 10 percent of the world’s carbon dioxide emissions in 2022, surpassing both the aviation and freight industries. Topping ...
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News briefsPuma’s fair pay practices recognized in Sweden and Middle East
Puma has been recognized for its gender-neutral remuneration practices in Sweden and the Middle East by FPI Fair Pay Innovation Lab, a German NGO that helps companies analyze and improve their pay strategies to ensure fair and equal pay for all employees. In Sweden, Puma has been named a “Universal ...
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News briefsUgg expands sustainability-oriented Regenerate collection
California-based brand Ugg, a division of Deckers Brands, has introduced the next iteration of Regenerate by Ugg. Made with materials sourced from farms practicing regenerative agriculture, this collection helps to reduce negative impacts while increasing positive ones. The expansion of the brand’s regenerative offering begins with the new Tasman Crafted ...
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News briefsElan partners with Crion for sustainable mountain experiences
Slowenian ski company Elan announced that it has formed a partnership with Crion, a community founded in 2018 from the shared passion of two mountain-loving ski instructors. The community now brings together over 12,000 travelers, professionals and local experts who enable authentic mountain experiences in the Alps. Crion aims to ...
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News briefsBlue Tomato expands “Rent Your Ride” rental service
Action sports and lifestyle retailer Blue Tomato is expanding its offer to rent selected products such as snowboards, splitboards, boots and bindings. As part of the “Blue Tomato Rent Your Ride” service, customers can obtain advice on the products in several stores in Germany and Austria and then rent them. ...
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News briefsAlibaba.com records rising demand for smart fitness and sustainable sports products
B2B e-commerce platform Alibaba.com recently published the most important trends among B2B buyers in the sports sector. The Chinese company found that the total number of orders for smart fitness products increased by 51 percent year-on-year (mid-October to mid-November 2023 compared to the same period in 2022). The most popular ...
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News briefsDecathlon to offer ultra-fast car chargers at UK stores
Decathlon has partnered with public electric vehicle charging infrastructure provider Be.EV to provide ultra-fast electric vehicle charging points in a number of stores across the UK. This is Decathlon UK’s first partnership with a public charging network. Locations are already planned in various stores across the UK, with the Decathlon ...
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News briefsAsics honored for its sustainability achievements
Japanese sportswear firm Asics Corp. has been selected for the ninth consecutive year as a component company of the Dow Jones Sustainability Asia/Pacific Index (DJSI Asia/Pacific). The Dow Jones Sustainability Indices (DJSI), jointly determined by S&P Dow Jones Indices and ESG assessment company SAM, measure the performance of companies selected ...
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News briefsUgg removes "humane" claims after PETA’s cease and desist letter
Following PETA’s demand that Ugg stops assuring customers that the animals whose skin, down and wool were used for its products were treated humanely, the company has removed the misleading claims from its website. PETA pointed out earlier that it is standard practice in the meat industry to castrate and ...
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News briefsPuma collabs with US upcycler, launches textile-to-textile experiment
Puma has announced a new collaboration with US upcycler Andrew Burgess and his brand Vivid Visions, launching an experimental, one-of-a-kind capsule collection. Vivid Visions was founded on repurposing old textiles to create unique designs that have been endorsed and featured by NBA icons (Jayson Tatum) and US rappers (A Boogie ...
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News briefsPuma is expanding its Re:Fibre textile-to-textile recycling technology
Puma has announced that it has scaled up its textile recycling innovation Re:Fibre and replace recycled polyester with its Re:Fibre technology in all Puma soccer kits for clubs and associations from 2024. Since the launch of the pilot project in 2022, where the brand produced recycled training kits for the ...
