CSR & Sustainability

Adidas partners with Bumble to tackle “gymtimidation”

2024-01-17T15:12:00

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Adidas has unveiled a partnership with online dating and networking application Bumble to tackle so-called “gymtimidation,” or intimidation felt at the gym, which can become a barrier to training for athletes at all levels. A new Adidas interest badge, called “Gym buddy,” can now be added to profiles via Bumble, ...

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