DTC:

+++ Lululemon’s tenth store in Germany has opened its doors in Stuttgart, covering 280 m² in the Dorotheen Quartier

 

Distribution:

+++ Artcrafts International, the big Italian distributor of Crocs, Hoka, Teva and other brands, is taking on the distribution of in Italy of Cotopaxi, the American outdoor brand, starting with orders for the autumn/winter 2022/23 collection

 

Trade Shows & Other Events

+++ The next edition of the OutDoor by ISPO fair, scheduled for June 12-14, 2022, will take place in the MOC Veranstaltungscenter before moving back to the main fairgrounds on May 22-24 in 2023

 

Marketing:

+++ Tenson has entered a two-year partnership with the global Adventure Travel Trade Associations (ATTA) to support its U.S. and European industry summits (more in The Outdoor Industry Compass)