Crocs has teamed up with Gen.G, the owner and operator of e-sports teams, to channel the release of its All Family Tie-Dye collection through a Minecraft build competition. On the dedicated Crocs World server, competitors receive a plot of “land” on which to create a structure to “showcase their personalities and share their lives in all its colors” – in keeping with the competition’s slogan: “Build Your Life in Color.” A panel of gaming influencers – such as LittleSiha, JeromeASF, RyGuyRocky, Solidarity, Doc M77, IYMAN, ACAU and Pacckker – will judge the builds by quality, creativity and color and award various prizes, among them an Xbox Series X, a Playstation 5, an LG laptop, Crocs from the All Family Tie-Dye collection and Jibbetz charms. The competition is open to residents of Canada, China, Europe, Japan, Korea and the U.S.