Product – Page 11
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ArticleChanging the game: First volleyball brand dedicated exclusively to female players
Avoli, the first and only sports brand dedicated exclusively to the performance needs and demands of women’s and girls’ volleyball, has announced its official launch in the U.S. with the support of angel investors who recognized “the brand’s tremendous potential in the rapidly expanding landscape of girls’ volleyball.” The sport ...
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News briefsDecathlon unveils 3D-printed shoe
Decathlon, in partnership with printing specialists HP and the Italian-based Lonati (manufacturer of circular knitting machines), unveiled an innovation in shoe manufacture at the ITMA trade show in Milan, presenting a 3D-printed shoe. The shoe combines a sock made using Lonati’s XT-Machine and Double Cylinder E1530XS knitting machines, which enable ...
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News briefsAdidas licensee to introduce a new pádel brand
All for Padel (AFP) is planning to field its own brand, according to a pair of reports in CMDsport. The brand is to make its debut in December (for the Christmas season); include racquets, apparel and shoes; and take aim at “the new generations.” CEO José Luís Sicre assures CMDsport ...
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News briefsNike introduces the Phantom Luna women’s football boot
Source: Nike Nike Phantom Luna Nike is launching the Phantom Luna, described by the brand as “the most innovative and researched women’s-led boot in company history.” The boot features a new traction pattern, named Nike Cyclone 360, which is said to improve rotational traction and help players ...
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News briefsReebok enters pet supplies business
Reebok has launched a new line of dog-friendly items at U.S. pet retailer Petco. The collection includes a variety of Reebok-branded T-shirts and K9 apparel, tennis balls, hats, backpacks and other accessories for dogs. See the products here.
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News briefsNIP and Fila introduce jersey with ID chip for e-sports gamers
Source: Fila NIP x Fila Pro Kit E-sports legend Ninjas in Pyjamas (NIP) has announced the launch of its first collection with Italian sports brand Fila. Together, the two brands aim to define the future gaming style for fans and players around the globe. The NIP x ...
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News briefsAdidas and Macklemore’s Bogey Boys reinterpret classic golf style
Source: Adidas Adidas x Bogey Boys Adidas and Bogey Boys, a golf and lifestyle brand founded by U.S. rapper Macklemore, have teamed up to “reimagine timeless styles from the 70s and 80s that established new trends for fashion, lifestyle and sports.” The new Adidas x Bogey Boys ...
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News briefsAsics introduces carbon footprint labeling for its products
Source: Asics Gel Kayano 30 Asics this week unveiled the 30th generation of its Gel Kayano running shoe, which not only features new adaptive technology that provides “runners with exceptional stability and unprecedented comfort for the entire duration of a run “ but also comes with a ...
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News briefsNike strikes deal with video game giant
Source: Nike Nike Virtual Studios has established a partnership with EA Sports, producer of such video games as the FIFA series and Madden NFL. The objective is to “build new immersive experiences” and open new avenues for customization, especially through .Swoosh. As our readers might recall, .Swoosh ...
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News briefsBabolat launches range of specially designed children’s racquets
Source: Babolat Babolat is introducing a range of racquets conceived, designed and developed for the specific needs of 4–12 year-olds. The range was designed based on input from the French laboratory LIBM (Laboratoire Inter-Universitaire de Biologie et Motricité), which studied what a racquet needs to avoid injuries ...
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News briefsFinnish factory to begin spinning its web
Woodspin is set to begin operating what it calls a “zero-emission factory producing sustainable textile fiber from certified wood at scale.” Its objective is to produce an annual yield of a thousand tons of Spinnova textile fiber, and to scale up to a million with the aid of a second ...
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ArticleMaterialise and Vuzix cooperate in smart glasses
Smart glasses supplier Vuzix and 3D-printing company Materalise have announced the start of their collaboration in the area of consumer smart eyewear, a market that is believed to be on the verge of mass adoption after years of development. As previously reported by our sister publication Eyewear Intelligence, the US-based ...
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News briefsNorda launches second shoe model
Source: Norda norda 002 in Alpine White Norda, a running shoe brand from Québec, Canada, founded in 2021, has launched a new trail running shoe, the 002. In developing the 002, the brand focused on using the same materials and evolving elements of its very first model, ...
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News briefsLululemon’s “Further” looks to meet needs of female endurance athletes
Lululemon’s new “Further” initiative, announced this week, is set to include product launches and events celebrating human possibility and how far women can go when they’re supported with resources and product innovations. To mark the launch, Lululemon released its first-ever road-to-trail running shoe, Blissfeel Trail, a continuation of the brand’s ...
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News briefsBurton launches capsule with Design Your Pride contest winner
Source: Burton Burton has announced the Burton x Happy Impulse Capsule collection designed by Roberta Hall, aka “Happy Impulse;” winner of the brand’s 2022 Design Your Pride contest. Burton’s initiative called for LGBTQ+ artists from around the world to submit a body of work (in any medium) ...
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News briefsAdidas and Prada launch first joint football boot collection
Adidas and Prada have unveiled their first joint collection of football boots. The Adidas Football for Prada collection for men and women combines Prada’s sophisticated codes and materials with Adidas’ performance football technologies. The collection reimagines three Adidas products – the Predator Accuracy, Copa Pure and X Crazyfast. The boots ...
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News briefsSpanish eco-friendly fashion company launches sports brand
Ecoalf, a Spanish eco-friendly fashion company, is entering the sportswear market with Ecoalf Sports, its new brand of sustainable sportswear for running, cycling, surfing, yoga and pilates. Like its other collections, the new Ecoalf sportswear uses natural and recycled fibers. Founded in 2009 by Javier Goyeneche, Ecoalf posted revenues of ...
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News briefsHummel launches re.hummel recycling program
Danish sportswear brand Hummel has launched a new recycling program to help customers handle their old sportswear while promoting a circular economy. Named re.hummel, the program is part of the brand’s new loyalty program. Customers can return used Hummel items in exchange for loyalty points, regardless of the item’s condition ...
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ArticlePeloton starts "next chapter" with brand and app relaunch
After teasing details in its Q3 financial release, on May 23, Peloton initiated a complete relaunch of its brand in all of its five global markets. Peloton calls this the “next chapter,” in which the company moves away from the perception of an at-home trainer “to reflect everything Peloton has ...
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News briefsAdidas begins selling Yeezy stock, plans to donate proceeds
Adidas announced on May 19 that it will begin selling some Adidas Yeezy products from its inventory. An initial sale is expected to take place at the end of May 2023. Several existing designs will be available exclusively through adidas.com/yeezy and the Adidas Confirmed app. As previously reported, the company ...
