Nike Virtual Studios has established a partnership with EA Sports, producer of such video games as the FIFA series and Madden NFL. The objective is to “build new immersive experiences” and open new avenues for customization, especially through .Swoosh.
As our readers might recall, .Swoosh is Nike’s recently introduced blockchain-based membership platform for digital creations. A first digital collection, called Our Force 1 (OF1), made its debut on the platform last month.
With this new partnership, Nike will be making certain .Swoosh items available within the digital world of EA Sports. Details are forthcoming.
.Swoosh remains in the beta stage, but membership is open at welcome.swoosh.nike.
