Puma said that, as part of its legal battle with its former licensee in Spain, any new arbitration case would have to be resolved within six months after its filing. Puma and Estudio 2000 already went through arbitration after the licensee refused to relinquish its rights to the Puma brand at the beginning of 2010. In June last year the arbitration committee attributed all Puma brand rights in Spain to Puma, provided Puma paid compensation of €98 million to Estudio 2000. Puma subsequently appealed and on June 14 a court in Madrid undid the ruling of the arbitration committee. However, Javier Ortega, general manager of Puma Spain, told Spanish reporters that the two parties could settle their issues out of court, and Puma confirmed that all options were still open. Meanwhile, Ortega added that Puma's sales in Spain had been above expectations since it opened its own subsidiary, in spite of the rough market situation. Puma is focusing on running and fitness, football, motor sports and lifestyle. It is starting to rebuild its business in Spanish football, starting with setting up a sports marketing team for the country. Another investment is the opening of factory outlets, the latest of them in Madrid.

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