Touchtech, a platform renowned for its sales assistance tools, has announced a collaboration with Puma Group. The move reflects Puma’s commitment to digitalization in a rapidly evolving retail landscape.
Andres Castro, Team Head of Customer Connectivity at Puma Group, emphasized the importance of digitalization to meeting the evolving needs of customers. “By partnering with Touchtech,” he said, “we aim to leverage their technology and expertise to drive innovation in our sales processes and enhance the buying experience.”
Castro highlighted the significance of the partnership for Puma’s digital development, emphasizing Touchtech’s flexible and powerful technology. He thanked Deniz Chaban, CEO of Touchtech, for his support and dedication, expressing excitement about the possibilities ahead. The collaboration underscores Puma’s dedication to innovation in sports and fashion, aiming to revolutionize how they engage with customers globally.
