All Puma articles
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News briefsPuma opens high-performance test lab near Frankfurt
Puma has unveiled the Puma Nitrolab, a new high-performance athlete testing facility developed in partnership with Hartmann Orthopedics & Sports. The facility, based at Hartmann’s near Frankfurt, provides athletes with detailed full-body insights through a series of tests and scans, including 4D Motion analysis. The results help develop customized solutions ...
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News briefs
Jill Scott to captain England at Charity Soccer Event
Soccer Aid, the charity event in aid of UNICEF, announced former England player Jill Scott will lead the England side in the world’s biggest charity football game – the first time a female player has skippered England. Scott will play alongside fellow Soccer Aid debutants, including former Lioness Karen Carney, ...
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News briefs
Puma appoints new GM for Sportstyle unit
Source: Puma Lionel Telega Puma appointed Lionel Telega as new general manager of its Sportstyle business unit, the company’s largest division, effective immediately. A French native, Telega has been with Puma since 2004 and most recently served as global director of go-to-market. Prior to joining the company, ...
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News briefs
Puma signs Jack Grealish in new boot deal
Source: Puma Jack Grealish Puma has announced a new long-term partnership with Jack Grealish, the most expensive British football player ever. Grealish currently plays for Premier League club Manchester City and the England national team. The new boot deal with Puma has been described as “record-breaking” by ...
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Article
Puma CEO Arne Freundt: “We are hungry”
Alongside Puma’s positive 2022 figures, we bring you CEO Arne Freundt’s renewed strategy for growth, as told at Puma HQ on March 1, 2023
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News briefs
“She’s back”: Puma announces renewed collab with Rihanna
Puma announced the return of its partnership with singer and businesswoman Rihanna and her Fenty brand with an innovative two-word statement: “She’s back.” The message was shared via a post on Puma’s Instagram page. Fenty x Puma Rihanna first signed a multi-year partnership with Puma in 2014 to ...
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News briefs
Puma awarded Universal Fair Pay Developer status
Ahead of International Women’s Day on March 3, an independent analysis has confirmed that Puma has closed the adjusted pay gap between male and female employees in Germany. The results, certified by the FPI Fair Pay Innovation Lab, make Puma the second company in Germany to receive the title “Universal ...
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Article
Puma eyes more gains after record FY22
Under new CEO Arne Freundt, Puma has established numerous brand and company priorities for 2023 after reporting record annual sales and Ebit in FY22. While forecasting a “normalization” of market conditions in the U.S. and China this year, the group predicts high-single-digit revenue growth and an Ebit range of €590 ...
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News briefs
Fiber-to-fiber consortium gets a new member
A fiber-to-fiber consortium founded in 2022 by On, Puma, Salomon, Patagonia and the green biotech company Carbios, has welcomed a new collaborative partner: Fashion company PVH Corp (which includes brands Calvin Klein and Tommy Hilfiger). According to the consortium agreement, during the two-year collaboration, member brands will test and enhance ...
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Article
Puma gets ready to celebrate 75 years, in the real world and in the metaverse
On the occasion of its 75th anniversary, Puma has announced that it will celebrate its motto “Forever Faster“ – which is based on company founder Rudolf Dassler’s intention to give his athletes the agility and performance of a big cat – with various events. Dassler founded the “Puma Schuhfabrik Rudolf ...
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Infographics & Data
Analysis: Sporting Goods Scorecard - Q3 2022
Our Q3 Scorecard includes the revenue and profit development of 41 major sporting goods companies - benchmark yourself with the top players in the industry
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News briefs
Puma joins Zero100
Puma has joined Zero100, a community of industry leaders that aims for a zero percent carbon, 100 percent digital supply chain. Zero100 has dual headquarters in London and New York City. Puma’s move comes after the company announced significant carbon emission cuts last year. In 2022, Puma announced that it ...
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News briefs
Puma and June Ambrose celebrate women in co-branded collection
Puma and creative director June Ambrose launched their first co-branded collaboration, “Keeping Score.” The 20-piece collection of apparel, footwear and accessories celebrates Ambrose’s career and impact within hip-hop and fashion, and is meant to encourage women to “keep score” of their wins. Ambrose joined Puma in 2020 as the creative ...
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Article
A Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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News briefs
Data leak at Puma’s Chilean e-com site
Puma representatives told Cybernews that they are investigating a data leak at its Chilean e-commerce site to establish what data has been taken and how the incident occurred. According to the website, private data that belongs to more than 230,000 Puma customers in the South American country has been found ...
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Article
Can fashion weeks replace trade shows?
Fashion Weeks are just around the corner. Could they replace trade shows as the most important dates in the industry? We take a closer look.
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Article
Gorpcore: The trend that could be bigger than athleisure
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
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News briefs
Puma named Global Top Employer 2023
Puma has been awarded the title ”Top Employer 2023” globally as an employer, receiving the award for four regions and 22 countries. The award, which is preceded by an extensive survey by the Top Employer Institute, was given to Puma for the first time in North and Latin America, while ...
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Article
Analysis: Sporting Goods Industry stocks suffer double-digit market cap decline
This exclusive analysis shows the development in the market capitalization of the top 87 stock-listed sporting goods companies.
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News briefs
Puma gets CDP’s top marks for transparency on climate change
Puma has improved its “Climate Change” score from the CDP, the self-described “not-for-profit charity that runs the global disclosure system for investors, companies, cities, states and regions to manage their environmental impacts.” The CDP’s scores follow the scale used in American public schools, which runs from best to worst, from ...
