All Puma articles

  • News briefs

    Nike is once again SportsPro’s most marketable brand


    Nike has remained atop the heap in the 12th edition of SportsPro’s list of the World’s 50 Most Marketable (50MM) Brands, compiled by the sponsorship analytics firm Hookit. Nike scored 8.77 billion engagements, 58 percent more than in the previous year, leading to a 34 percent increase in sponsorship value ...

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    ​Puma becomes official apparel partner of e-sports organization Gen.G


    Puma has announced the expansion of its partnership with global e-sports organization Gen.G . The previous agreement, signed in June 2020, included the production of a jersey for Gen.G’s winning PUBG and League of Legends teams, both based in Seoul, South Korea. The jerseys feature a design ...

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    Sporting goods stocks jumped by 26.65% in Q2


    The average share price of the sporting goods sector grew by 26.65 percent between March 31 and June 30, accelerating from the 10.9 percent growth recorded in the first three months of this year. As usual, the public companies in this sector scored much better than all the major stock ...

  • Screenshot 2021-06-30 at 19-17-57 Webvision preview
    Infographics & Data

    DTC sales of five major sports brands for 2019, 2020


    This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019 and 2020. The chart can be downloaded. This is exclusive data and analysis for Premium Members.

  • Screenshot 2021-06-24 at 09-08-06 Exclusive Research Study – The Sports Brands Winning The Online Race In Germany - LINK In[...]
    Infographics & Data

    Best-performing sports brands in the German online market


    This is an extract of the research study The sports brands winning the online race in Germany in which we analysed 60 leading sports brands in Germany.

  • Screenshot_2021-05-11 Webvision preview
    Infographics & Data

    Earnings - Q1 2021 Results Puma


    This earnings briefing includes the highlights of the Q1 results 2021 from Puma

  • Hubert Hinterseher and Arne Freundt

    Two new members on Puma’s executive board


    Puma has promoted two executives to its board of management, effective June 1, to oversee the company’s finances and sales. Taking the place of Michael Lämmermann , Hubert Hinterseher has been promoted to the role of chief financial officer. Lämmermann, 59, has decided to retire after 28 years ...

  • News briefs

    Zalando expands its loyalty program with early access


    Zalando is adding what it calls “assortment-related benefits” to its loyalty program, Zalando Plus . The first is Plus Early Access, which, as the name suggests, provides program members – initially in Germany – with early access to new products. And the first product being offered under the new ...

  • News briefs

    Puma teams up with Neymar Jr. and Fortnite


    Puma has teamed up with Neymar Jr. and Fortnite to launch the Neymar Jr. x Puma Crazy Playground and Creative Hub and The Neymar Jr. Cup . This week, Neymar Jr. will become the first athlete to join Fortnite’s Icon Series as part of the current Season ...

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    Strong start of the year for Puma


    After bouncing back in the second half of 2020, Puma accelerated further in the first quarter of 2021, with revenues surging by 25.8 percent in constant currencies to €1,548.8 million, generating an increase in the gross margin of 0.9 percentage points to 48.5 percent and a big jump in ...

  • News briefs

    Horst Widmann of Puma and FESI has died


    Horst Widmann , a former top executive of Adidas and Puma and a former president of the Federation of the European Sporting goods Industry (FESI) , has passed away. He was 80 years old . The highly diplomatic and kind-hearted executive was elected to lead FESI in 2004 ...

  • News briefs

    Puma launches the RE.GEN collection, made from industry waste


    Puma is introducing its new RE.GEN collection, a range of footwear, apparel and accessories made from Puma’s own industry waste and other recycled materials. The RE.GEN collection incorporates three kinds of recycled material: leather off-cuts from Puma’s own production, cotton off-cuts from the greater textile industry, and polyester ...

  • News briefs

    Puma reportedly agrees not to use the Tokyo 2020 mark


    Puma has reportedly settled a dispute with the U.S. Olympic and Paralympic Committee ( USOPC ), which claims to own trademarks for the Tokyo 2020, Beijing 2022 and Paris 2024 labels, with the right to use them for licensing and sponsorship agreements. The committee and Team ...

  • News briefs

    Puma launches “Only See Great” campaign to spark optimism


    Puma has unveiled “Only See Great,” a new brand campaign that is meant to spread a vision of hope, optimism and self-belief during these challenging times, and ahead of major sporting events this summer like the Formula One World Championship series, the European Football Championships and the Olympic Games ...

  • News briefs

    Puma releases women’s collection inspired by the oceans


    Puma is dropping a new collection of women’s footwear, apparel and accessories inspired by the deepest seas, called Ocean Queen . The collection is worn by Winnie Harlow , the Canadian fashion model and a Puma ambassador. The designs are inspired by the sea, with colors like bright aquamarine, ...

  • News briefs

    Puma releases a Proadapt golf shoe with its new Adapt Foam


    Puma Golf has unveiled the Ignite Proadapt Δ ( Delta ), a Proadapt golf shoe that features the brand’s new Adapt Foam . The shoe has been designed in collaboration with Rickie Fowler , the American professional golfer who plays on the PGA Tour . Puma’s Adapt ...

  • Puma Logistics Center Geiselwind
    News briefs

    Puma starts shipping online orders from its new German DC


    After more than two years of construction, Puma ’s new distribution center in Geiselwind, Germany, started to operate on Apr. 6. It will help the company to better fulfill its online orders, which have remained until now relatively low as compared to those of Adidas or Nike . With ...

  • News briefs

    Joint campaign by Puma and Deichmann


    Puma and Deichmann, the low-priced German-based shoe retailer, have launched the #WhateverSuitsYou campaign, which features the American singer Bebe Rexha . The campaign targets women and advocates to wear fashion that suits them. It is accompanied by a capsule collection comprising two sneaker models and three ...

  • Puma Tel Aviv
    News briefs

    Puma flagship store opens in Tel Aviv


    Tel Aviv is the city where Puma has just inaugurated its largest store since the opening of its flagship in New York City two years ago. Spreading on two floors, the 700-square-meter store is located on the Old Port promenade close to the waterfront of Tel Aviv. It features ...

  • News briefs

    Puma manufacturer in China cuts carbon emissions further


    Shenzhou International , an apparel manufacturing partner of Puma in China, has kicked off a large-scale wind energy project that will supply about two-thirds of the company’s electricity needs in China by 2030. Shenzhou already gets some of its energy from a nearby wind farm but it has now ...