All Report articles
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Market ReportsReport: The German Performance Running Market 2025
How German runners choose, buy, and value their shoes. Drawing on 1,001 active runners and pricing analysis, the report covers consumer profiles, buying behaviour, channel preferences, brand choices, pricing strategy, and sustainability’s influence on purchasing decisions.
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ArticlePolar releases “2023: Reflected”, showing physical activity, sports, and sleep trends
Polar Electro announced the release of its “2023: Reflected” report, revealing global activity, sports, and sleep trends. With walking emerging as the second most tracked activity globally, this year’s findings confirm the commitment to moderate-intensity physical activity to stay active and nurture personal wellness. Walking makes up nearly 16 percent ...
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ArticleStrava’s Year in Sport 2022 reveals the latest industry trends
Strava’s Sports Year 2022 Report paints a picture of the latest trends in the outdoors, sports & fitness. We present the key numbers.