All RTFKT articles
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ArticleNike sells Rtfkt but retains presence in digital goods
Nike sold NFT brand Rtfkt to an undisclosed buyer in December, whilst facing a class-action lawsuit alleging a “rug pull” on investors.
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ArticleNike to launch new digital member platform called .Swoosh
Nike has developed a blockchain-based platform to serve as a “home” for all of its virtual creations – that is, “interactive digital objects such as virtual shoes or jerseys” for wearing “in digital games and immersive experiences.” In other words, NFTs. Nike has instituted a blog on ...
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ArticleNike acquires a London-based digital assets producer, RTFKT
Nike has acquired RTFKT (pronounced “artifact”), which the sportwear giant describes in its press release as delivering “next generation collectibles that merge culture and gaming.” The terms of the deal will not be disclosed, said NIke. Founded as a company as recently as January 2020 – by Benoit Pagotto, ...
