+++ Paul Richardson a former executive chairman of Gymshark who is still on its board of directors, has reportedly bought a controlling stake in Hera London, a British streetwear brand launched in 2015

+++ Continuing its development in the connected fitness landscape, The Ironman Group has acquired FulGaz, a virtual cycling app that makes use of virtual reality


Legal & Institutional

+++ The city of Beijing has started offering booster shots of an anti-Covid vaccine four months before the start of the Winter Olympics in the Chinese capital and its region

+++ USA Rugby has formally announced its bid to host the Rugby World Cup in 2027 or 2031, competing against Australia and Russia, and it has also offered to host the women’s Rugby World Cup in 2029



+++ Ron Dorff, a Swedish brand of contemporary urban sportswear in which Puma invested $4.6 million last year, has opened its first U.S. store in the Soho district of Manhattan



+++ For the first time in the company’s history, Norrøna is launching a limited-edition collection of handmade skis in November, with each model individually made in Norway 



+++ Puma has become an official partner of the Hailstorm FC, the first professional global football team in the state of Colorado

+++ Macron has announced a technical sponsorship contract with Sportclub Heerenveen, a Dutch first-division football club, taking the place of Jako during the next five seasons


Trade Shows & Other Events:

+++ More than 140 exhibitors are going to participate in the U.K. National Snow Show at the NEC in Birmingham during the weekend of Oct. 23-24