All Serve & Volley articles

  • Björn Borg
    News briefs

    Björn Borg takes full control of footwear line

    2024-03-11T15:08:00Z

    Björn Borg announces its decision to seize full control over the design, development, and distribution of its shoe line across all markets. This strategic move follows Serve & Volley’s reorganization, prompting Björn Borg to take the reins of its footwear destiny. CEO Henrik Bunge expresses the company’s forward-looking vision, stating: ...