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News briefsLatest Puma limited edition inspired by tourist destination
Puma has partnered with Sport 2000’s content platform Sneaker Force to bring out the first collection dedicated to a tourist region: The Black Forest region of Germany. The idea of a limited edition was initiated jointly by Sport 2000 and the tourism marketing agency Saint Elmo’s Tourism and its client ...
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News briefs
Sport 2000 expands specialization strategy to BeNeLux
Having already successfully implemented its specialization strategy with the Laufprofis for running and the Sneaker Force for sneaker specialists in Germany, Sport 2000 GmbH is now extending the strategy to other European countries, starting in the Netherlands, Belgium and Luxembourg. The necessary structures are created under the leadership of Gunther ...