Today's Must Read
Arc’teryx hires first Chief Brand Officer
Technical outerwear brand creates new C-suite role as part of global growth strategy, also names EMEA leadership.
Market Data & Analysis
Intelligence Insights & Analysis to inform your strategic planning
Bicycle industry stocks in 2025: a struggling sector
Two-thirds of bicycle industry stocks declined in 2025 as market shakeout continues, though online retailer Bike24 surged 171 percent.
IN THE SPOTLIGHT
LA Lakers star launches direct-to-fan platform
Luka Dončić has launched 77X, an athlete-owned platform that controls IP and fan relationships—bypassing traditional brand partnerships through vertical integration.
Lindsey Vonn’s Olympic comeback with a new partner brand
Healthcare apparel company FIGS enters elite athlete sponsorship with a strategic bet on Vonn’s return to competitive skiing after a five-year absence.
JD Sports Q4: Asia rises, Europe stumbles
JD Sports recorded 1.4% organic growth in Q4, driven by Asia Pacific’s 9.6% rise. Europe and UK struggled with declining like-for-like sales.
PSG plants its flag in Hong Kong
Paris Saint-Germain has launched its first permanent retail space in Hong Kong partnering with Fanatics China to reach its second-largest Asian fan base.
Adidas, Nike, UA get floors to themselves at El Corte Inglés, Puerta del Sol
Spanish retailer dedicates entire building to sportswear, with major brands getting dedicated floors and expanded sneaker selection.
Hibbett turns to DoorDash
Athletic retailer Hibbett launches on the local commerce platform to expand on-demand delivery across the US
Amer Sports redeems $80m in debt
The sporting goods group will pay down debt at a premium while announcing its Q4 earnings date for Feb. 24.
Authentic consolidates Guess brand
The multi-brand group now owns 51% of Guess’s IP whilst management retains full operational control, making the fashion brand Authentic’s second-largest asset.
As anticipated, ANTA acquires 29% PUMA stake
The €1.5 billion all-cash deal makes the Chinese giant PUMA’s largest shareholder.
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German Bundesliga hits revenue record
Professional football in Germany posted record revenues of more than six billion euros for the first time, with profitability improving across both divisions.
Amer Sports redeems $80m in debt
The sporting goods group will pay down debt at a premium while announcing its Q4 earnings date for Feb. 24.
JD Sports Q4: Asia rises, Europe stumbles
JD Sports recorded 1.4% organic growth in Q4, driven by Asia Pacific’s 9.6% rise. Europe and UK struggled with declining like-for-like sales.
On Holding hires new CFO
Frank Sluis will support global expansion as CEO Martin Hoffmann steps back from his dual role
Arc’teryx hires first Chief Brand Officer
Technical outerwear brand creates new C-suite role as part of global growth strategy, also names EMEA leadership.
Axel Arigato names ex-Adidas exec as new CEO
Axel Arigato has appointed former Adidas executive Frédéric Serrant as CEO, following the transition of co-founder Albin Johansson to Chairman.
Intersport fined €3.5m for customer-data transfers
France’s data watchdog penalises the sporting goods retailer for transferring loyalty programme members’ contact details to social networks without consent.
Dazn to introduce prediction markets
Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.
JD Sports scales RFID tech for global inventory
JD Sports taps Checkpoint Systems to deploy RFID tech across 2,500 stores, targeting 98% stock accuracy to boost omnichannel sales.
WHITESPACE partners with eVent for PFAS-free pants
This choice reinforces the brand’s commitment to sustainable technical materials in premium snowboarding apparel.
Sebastian Vettel receives conservation award
Four-time Formula 1 world champion Sebastian Vettel will receive The Perfect World Foundation Award 2026 for environmental activism.
Sorona maker sells unit to fund spandex shift
CovationBio divests manufacturing stake to Primient, redirecting capital toward corn-based spandex alternative for athletic apparel markets.
Formula 1 gets a corporate-banking partner
London-based Standard Chartered becomes F1’s Official Wealth Management Partner in a multi-year deal
Lindsey Vonn’s Olympic comeback with a new partner brand
Healthcare apparel company FIGS enters elite athlete sponsorship with a strategic bet on Vonn’s return to competitive skiing after a five-year absence.
Winter Games 2026: Who wears what?
From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.
PSG plants its flag in Hong Kong
Paris Saint-Germain has launched its first permanent retail space in Hong Kong partnering with Fanatics China to reach its second-largest Asian fan base.
WEBINAR: The New Luxury in China’s $40B Sports Market
Join SGI Europe & Hot Pot China on 11 Feb to analyze FY2025 e-commerce data and the shift toward high-performance gear in China’s $40B sports market.
Puma loses EU stripe trademark case
EU court rejects Puma’s opposition to Chinese entrepreneur’s stripe-based trademark, highlighting limits of protecting basic geometric elements.
Study: US consumers bear most Trump tariff costs
Kiel Institute research shows foreign exporters absorbed only 4% of 2025 US tariff burden, with American importers and consumers paying the rest.
EU may freeze US trade deal over Trump threat
European Parliament’s largest political group says approval of zero-tariff deal impossible after US president announces levies on eight countries.
China exports surge despite US crash
China recorded $1.18 trillion (€1.01tn) trade surplus in 2025 as exports to ASEAN and EU jumped while US shipments crashed 30 percent in December.
Deep dive: Vietnam’s $134bn US surplus driven by sports
Vietnam’s footwear and apparel exports surge despite Trump tariffs, posting $134bn US trade surplus as Nike, Adidas concentrate production there.
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