Interviews

IN THE SPOTLIGHT

Soqa’s founder on closing the female football product gap

2026-03-06T14:54:00+00:00By Susa Schreiner

German start-up Soqa is building female-first football products the big brands won’t. Founder Gertje Klack explains the gap, and the strategy to close it.

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The new Olympic deal empowering athlete storytelling
2026-02-03T10:00:00+00:00By Katalina Farkas
A groundbreaking partnership between WFSGI, IOC and IPC is transforming how brands support athletes during the Games - when it matters most.
Sport 2000 CEOs on AI in retail
2025-12-16T17:22:00+00:00By Susa Schreiner
Sport 2000’s CEOs Margit Gosau and Irina Andorfer discuss how AI assistants are shifting retail from search-based discovery to conversation-driven commerce.
Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
2025-12-04T07:23:00+00:00By Regina Henkel
Columbia has relaunched its brand with a humorous campaign rooted in its 1980s heritage. Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, discusses how the company and modern consumers view the outdoors and its strategy for long-term growth.
Atomic enters apparel market to expand long-term brand strategy
2025-11-07T07:30:00+00:00By Susa Schreiner
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.
FESI: ‘Our members are committed to staying the course’
2025-10-21T12:05:00+01:00By Regina Henkel
Secretary General Jérôme Pero explains how FESI works to turn EU sustainability and digital policies into workable solutions.
Richard Kuchinsky: ‘A sustainable shoe must be a good shoe first, sustainable second’
2025-10-21T12:04:00+01:00By Susa Schreiner
Leading footwear designers reveal the complex trade-offs between sustainability and performance in running shoes.
Melissa Kaar: 'Regardless of race, gender identity, sexual orientation, ability – there is a place for everyone in sport'
2025-10-21T12:04:00+01:00By Katalina Farkas
Managing director Melissa Kaar discusses the adidas Foundation’s evolution from startup phase to independent entity, detailing challenges from bank accounts to building trust with grassroots partners using sport for social change.
Decathlon and Rheon Labs in first, but not last, compression-collaboration
2025-09-21T18:20:00+01:00By Mattias Björklund
SGI Europe has spoken with the Development Director at Rheon to learn more about its collaboration with Decathlon.
Intersport CEO Foley highlights running boom, stresses local approach
2025-09-17T06:14:00+01:00By Regina Henkel
Tom Foley says that running is Intersport’s standout category, while outdoor has not yet reached former levels.
Sneakersnstuff returns with former CEO: New owners have ‘long-term vision and commitment’
2025-08-15T09:50:00+01:00By Mattias Björklund
After bankruptcy in 2025, Sneakersnstuff (SNS) was acquired by Reziprok, which brought back founder Erik Manzano Fagerlind to lead the €100M retailer he started in 1999.
How sport can drive societal change in times of crisis – An interview with Marcel Aberle
2025-07-08T06:49:00+01:00By Susa Schreiner
The futurologist is convinced that the sports industry can drive forward the current transformation.
"We’re thinking too small about sport"
2025-07-08T05:11:00+01:00By Susa Schreiner
Why sport needs a bigger stage: FESI’s Michael Nendwich on health policy, community power and the industry’s untapped potential.
FESI VP on the most disruptive AI tool for the sporting goods sector
2025-06-12T05:26:00+01:00By Susa Schreiner
FESI’s Michael Nendwich on AI, virtual try-ons and why tourism is a key growth driver for Europe’s sporting goods industry.