People

C-level interviews

The people shaping the industry, in their own words

Conversations with the executives, founders, operators, and innovators driving change across the global sporting goods industry. SGI Europe’s interview formats go beyond the press release: surfacing the reasoning, the trade-offs, and the thinking behind the decisions that matter.

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Strategies | Reflections | Views | Conversations with the Editor in Chief

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“The industry is caught in a supply-demand deadlock”

2026-10-11T14:14:00+01:00By

Evan Wiener, senior advisor at ReHubs, explains what brands can do to advance the circular economy beyond pilot projects.

Patrick Müller, Chief Digital & Marketing Officer at Decathlon Germany

Can Wero turn European ambition into European adoption?

2026-09-16T15:57:00+01:00By

Decathlon Germany’s digital chief tells SGIE how Wero’s first weeks at checkout are going, and where adoption still falls short.

Hero Velocity Elite 3 UA

“Simplify to amplify”: Under Armour’s race to win runners

2026-09-10T14:43:00+01:00By

SGIE in conversation with UA on cutting the range and finding the runner.

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SGIE talks to Fanatics on DP World Tour, Ryder Cup deal

2026-08-18T09:00:00+01:00

Fanatics becomes exclusive retail partner of the DP World Tour and Ryder Cup Europe, with rights to make Team Europe kit replicas for the first time.

hero Macron Head Offices

Macron: the brand that grew by saying ‘no’

2026-07-28T14:05:00+01:00

Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.

TrusTrace One Retail Hub

TrusTrace’s cofounder Rajan on the cost of compliance

2026-07-21T11:24:00+01:00

Hrishikesh Rajan, co-founder and chief growth officer at TrusTrace, in conversation with SGI Europe.

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Tersus CEO Whitcomb: resale runs on economics, not mandates

2026-06-16T14:27:00+01:00

Peter Whitcomb on why brands now come to Tersus with their CFO, not their sustainability tea

Reebok Nano X5 Training Shoes

Worldly’s Chief Strategy Officer in conversation with SGIE

2026-05-31T16:32:00+01:00

Worldly’s CSO changed careers to fix an industry. Several acquisitions later, he says the urgency is greater than ever.

Luka Dončić´s 77X, 77x.world

Margit Gosau: AI will make specialty retail more human

2026-05-27T10:33:00+01:00

Sport 2000 reshapes its ownership structure and separates format licenses as it stakes its future on specialization over generalist scale.

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Intersport CFO on AI strategy and physical retail

2026-05-18T05:32:00+01:00

Intersport’s CFO frames the AI era as a structural opportunity for cooperative retail, not a threat to be managed.

CEO Willem Koopmans, PassaSports

The retail edge data can't buy; a CEO's view

2026-05-07T13:50:00+01:00

Benelux retailer PassaSports makes the case that understanding behavior – not collecting more data – is the real competitive edge in sports retail.

Margit Gosau and the owners of the Savio Group (cover)

Poland: SPORT 2000’s next growth stop

2026-02-27T11:44:00+00:00

Germany-based retail service organization enters Poland as market 17. CEO Margit Gosau explains the strategic rationale behind a long-march expansion.

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In conversation with the Editor-in-Chief: 5 questions. 5 answers. 1 story.

C-level interviews: archive