Interviews

Latest

“Simplify to amplify”: Under Armour’s race to win runners

2026-09-10T14:43:00+01:00By Valentina Giannella

SGIE in conversation with UA on cutting the range and finding the runner.

SGIE talks to Fanatics on DP World Tour, Ryder Cup deal

2026-08-18T09:00:00+01:00By Valentina Giannella

Fanatics becomes exclusive retail partner of the DP World Tour and Ryder Cup Europe, with rights to make Team Europe kit replicas for the first time.

Macron: the brand that grew by saying ‘no’

2026-07-28T14:05:00+01:00By Valentina Giannella

Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.

TrusTrace’s cofounder Rajan on the cost of compliance

2026-07-21T11:24:00+01:00

Hrishikesh Rajan, co-founder and chief growth officer at TrusTrace, in conversation with SGI Europe.

Tersus CEO Whitcomb: resale runs on economics, not mandates

2026-06-16T14:27:00+01:00

Peter Whitcomb on why brands now come to Tersus with their CFO, not their sustainability tea

Worldly’s Chief Strategy Officer in conversation with SGIE

2026-05-31T16:32:00+01:00

Worldly’s CSO changed careers to fix an industry. Several acquisitions later, he says the urgency is greater than ever.

Margit Gosau: AI will make specialty retail more human

2026-05-27T10:33:00+01:00

Sport 2000 reshapes its ownership structure and separates format licenses as it stakes its future on specialization over generalist scale.

Intersport CFO on AI strategy and physical retail

2026-05-18T05:32:00+01:00

Intersport’s CFO frames the AI era as a structural opportunity for cooperative retail, not a threat to be managed.

The retail edge data can't buy; a CEO's view

2026-05-07T13:50:00+01:00

Benelux retailer PassaSports makes the case that understanding behavior – not collecting more data – is the real competitive edge in sports retail.

Poland: SPORT 2000’s next growth stop

2026-02-27T11:44:00+00:00

Germany-based retail service organization enters Poland as market 17. CEO Margit Gosau explains the strategic rationale behind a long-march expansion.

LifeLabs and the science of a cooler swing

2026-02-09T13:20:00+00:00

A materials science company chose golf, not Everest, to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets

The new Olympic deal empowering athlete storytelling

2026-02-03T10:00:00+00:00

A groundbreaking partnership between WFSGI, IOC and IPC is transforming how brands support athletes during the Games - when it matters most.

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In conversation with the Editor-in-Chief: 5 questions. 5 answers. 1 story.

SGIE talks to Fanatics on DP World Tour, Ryder Cup deal
2026-08-18T09:00:00+01:00By Valentina Giannella
Fanatics becomes exclusive retail partner of the DP World Tour and Ryder Cup Europe, with rights to make Team Europe kit replicas for the first time.
Macron: the brand that grew by saying ‘no’
2026-07-28T14:05:00+01:00By Valentina Giannella
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
Tersus CEO Whitcomb: resale runs on economics, not mandates
2026-06-16T14:27:00+01:00By Valentina Giannella
Peter Whitcomb on why brands now come to Tersus with their CFO, not their sustainability tea
Worldly’s Chief Strategy Officer in conversation with SGIE
2026-05-31T16:32:00+01:00By Valentina Giannella
Worldly’s CSO changed careers to fix an industry. Several acquisitions later, he says the urgency is greater than ever.
LifeLabs and the science of a cooler swing
2026-02-09T13:20:00+00:00By Valentina Giannella
A materials science company chose golf, not Everest, to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets