All Sports Marketing Surveys articles
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News briefs
Sports Marketing Survey acquires Culture of Insight
Survey specialists Sports Marketing Survey have acquired data preparation and visualization experts Culture of Insight. The two companies had previously formed a close partnership. The employees of Culture of Insight will be employed by Sports Marketing Survey from now on. Culture of Insight brings clients such as Eurosport, Formula1 and ...
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News briefsStephen Proctor, chairman of SMS, has passed away
Stephen Proctor, chairman of Sports Marketing Surveys (SMS) for Europe and the U.S., has passed away. His family has asked to keep his age confidential. The British entrepreneur acquired the business in 1984 and led it for many years, helping to turn into one of the major consultancies in the ...
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News briefs
U.K. still hungry for golf, despite Coronavirus
The provisional results of a review by Sports Marketing Surveys (SMS) of 80 golf courses in the U.K. suggest that rounds played in England, Scotland and Wales during October were up by 65 percent year-on-year. The research firm, which covers some 200 golf courses in the region, will be releasing ...
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News briefs
SMS looks to expand in Asia
Sports Marketing Surveys (SMS) has appointed Eric Lynge as special for Asia in order to expand its operations in the region, particularly in the areas of golf, cycling, outdoor and tennis. He will continue as the chief executive of the Asian Golf Industry Federation, which he has led since 2014. ...
