All Success Case Studies articles
-
Case StudyHow StockX learnt from its competitors and became a sneaker resale giant
We examine how a unique sales model, learning from its competitors, and ensuring authenticity brought success to the sneaker resale platform StockX.
-
Case StudyHow fostering a community brought success for Alpkit
Alpkit is reaping rewards from its event-based community. We look at how building a community can help generate and retain customers.
-
Case StudyHow Snipes’ unique retail experience helped the brand open nearly 700 stores worldwide
Snipes often describes itself as an “entertainment event company with a bit of retail.” Find out why, and read more on its shop philosophy
-
Case StudyHow Brooks running overcame pandemic pressures to become the biggest player in the business
Specialist running brand Brooks has clocked up sustained growth by focusing on comfort and using technology to hike shoe performance.
-
Case StudyIn a bid to unlock market value, Vista Outdoor plans to split into two separate companies
The fact that the ammunition and outdoor segments have developed so differently seems to justify a split of companies at Vista Outdoor.
-
Case StudyWhy Allbirds has been unable to sustain its early stock market success
Allbirds, the sustainable footwear company, smashed predictions in its IPO twelve months ago. Now the brand is struggling to entice investors.
-
Case StudyWhy collaboration has been key to Helly Hansen’s growth
For the Norwegian clothing brand owned by Canadian retail company Canadian Tire since 2018, teaming up with other industry experts has been key to success.
-
Case StudyHow Signa Sports United is building the sports commerce & tech platform of the future
SSU – which says that the most powerful digital platform will “win the game” – is also helping customers consolidate their technological prowess.
-
Case StudyThe marketplace of the future: How Decathlon is opening up its sales platforms to boost revenue
Decathlon has launched a number of “marketplaces” around the world, allowing other brands to sell their goods on the retailer’s sales platform, and expects to generate €1bn in sales over the next 5 years.
-
Case StudyStep into the unknown: How Adidas is leading sportswear’s venture into the Metaverse
The German sporting goods giant has been exploring digital worlds to generate cash and hype – and its competitors are getting on board.
-
Case StudyHow Nike is creating the “Digitally Connected Marketplace” of the future
Nike harassed e-commerce during the pandemic like never before. Now it is integrating digital and physical shopping outlets to create new consumer experiences.
-
Case StudyPrivate sales clubs find new ways to command customer loyalty
Private Sport Shop has experienced impressive growth to become the number one private sales club in the sports sector. It has done so by focussing on customer loyalty, recruiting wisely and spotting trends early.
-
Case StudyHow Keller Sports used events and data management to develop customer loyalty
The brand has broken new ground with app-based events that reward customers for sporting performance, not purchases
-
Case StudyHow Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales
The historic American apparel brand’s sales revenue has been in decline. But by using data to understand customers better, it has carved out a brighter future.
-
Case StudySsense: How relentless focus on target market lead to strong sales growth
The Canadian online fashion retailer adopted an alternative approach to its competitors, staying true to its traditional consumer base rather than diluting its offering.
-
Case StudyHow Bike24 is capitalizing on a global boom in bike sales
As the pandemic fuels a craze for cycling, Europe’s biggest online marketplace for bikes makes an impressive stock market debut.
-
Case StudyHow About You has become Europe’s fastest-growing online fashion platform
The company is using technology – and good timing – to stand out in a crowded market of online retailers.
-
Case StudyDecathlon rolls out its marketplace in Europe
Decathlon is making a soft launch of its new online marketplace in Spain, Germany and the U.K., after a satisfactory response to a test that started in Belgium in December to complement its offer of private label items. The Spanish project is starting with a selection of about 30 brands ...
-
Case StudySSU will take over Wiggle and go public as the world’s leading sports e-tailer
Signa Sports United (SSU), the big international sports e-tailer based in Berlin, has entered into a business combination agreement with Yucaipa Acquisition Corporation, a publicly-traded special purpose acquisition company (SPAC) based in Los Angeles, to finance the acquisition of Wiggle Chain Reaction Cycle, alias Wiggle CRC, a big U.K.-based bike ...
-
Case StudyNew boss and new structures for the Luhta group
Juha Luhtanen, 51, became the new managing director of the Luhta Sportswear Company on May 4, taking the place of his older brother, Vesa Luhtanen, who has retired after many years at the helm of the Finnish-based family-owned company, previously known as the L-Fashion Group. The change of management has ...
