Nike debuts virtual world on Roblox
In early September it was Vans. Now Nike has established a virtual world on Roblox, the virtual environment and platform for multi-player video games. In Nike’s case, however, the move could relate to a whole new business. As we reported in December of last year, the American sportswear giant has ...
Reebok offering rebates through Bitcoin platform
Reebok has struck a deal with a rewards platform called Lolli. Customers can download Lolli as a browser extension or iOS app, activate the Reebok option and earn rebates of up to 6 percent in Bitcoin on their online purchases of Reebok products. Founded in 2018, Lolli raised $10 million ...
Moncler designs skins for Fortnite
Moncler has released a set of digital outfits, known as gaming skins, and some accessories for the video game Fortnite, developed by Epic Games. Making their debut on Fortnite’s Item Shop on Nov. 20 – the evening of the present century’s longest lunar eclipse – the skins are patterned after ...
EuroSIMA launches surf podcast
EuroSIMA, the European surf industry association, is launching a podcast on the surfing business. Produced with Impact Zone Surf Podcast, Inside Eurosima, as the podcast is called, will be taking listeners “behind the scenes into the heart of the Actions Sports industry” and the artists, entrepreneurs and executives behind it. ...