All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
2024-01-18T14:27:00+00:00By Jesper Johansson
Classic brand Merckx is making a comeback. After a few quiet years, the brand has now released five models on their brand new website – fully customizable for the customer.
2024-02-26T12:23:00+00:00By Jesper Johansson
Today, Adidas initiates the next phase of its Yeezy inventory release, unveiling a selection of existing products set to hit the market in stages over the forthcoming weeks on a global scale.
2024-02-02T14:01:00+00:00
California-based lifestyle brand Ugg has unveiled their latest innovation, dubbed ReImagined by Ugg. The offering includes new shoes crafted from leftover leather and suede. The collection introduces a fresh twist on the company’s classic models while also addressing the surplus materials accumulated from previous seasons.
2024-01-19T15:41:00+00:00By Wolfgang Greiner
Fischer is celebrating its 100th anniversary this year. The company was founded in 1924 by Joseph Fischer in Upper Austria, where the headquarters are still located today. From humble beginnings, Fischer has grown to become one of the world’s largest manufacturers of ski equipment and a trusted name in skiing, ...
2024-01-19T15:41:00+00:00By Jesper Johansson
Castore and UK fashion retailer Reiss have unveiled a new collaborative collection, introducing a hybrid lifestyle sportswear line. According to Alex McCart, Head of Menswear Buying at Reiss, the new collection goes beyond traditional athleisure by “combining our design principles with Castore’s technical fabrications to create the ultimate activewear collection.”
2024-01-19T10:42:00+00:00
Former Norwegian ski racer Lucas Braathen, who won the slalom globe last season, and Atomic have presented the Redster X9RS Revoshock S Luci in a limited edition. The exclusive version, limited to just 50 pairs, “embodies a shared vision of performance and aesthetics, presenting a unique offering for piste enthusiasts,” ...
2024-01-18T16:14:00+00:00
There was a time when the world’s top cyclists didn’t bother with helmets. However, affordable life insurance has long been a staple for both amateur and professional road bike enthusiasts. But the helmet comes with a drawback: it doesn’t contribute much to making cyclists faster. It adds to the overall ...
2024-03-19T07:49:00+00:00By Jesper Johansson
2024-03-18T13:36:00+00:00By Jesper Johansson
Puma and Formula 1 have joined forces to introduce their first full collaborative collection for Spring/Summer 2024.
2024-03-14T13:20:00+00:00By Jesper Johansson
Adidas has pulled back the curtain on the latest lineup of technical performance kits for seven prominent football federations ahead of UEFA Euro 2024. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales will hit the field sporting reimagined home and away designs.
2024-03-13T12:34:00+00:00
The sports-apparel brand Kappa, we learn from Diffusion Sport, has become the technical sponsor of WomanGoal, which describes itself as the “first international platform created to promote women’s soccer” and as specializing in “talent recruitment, training, asset creation and business building for women’s soccer at a global level.”
2024-03-12T18:31:00+00:00By Jesper Johansson
Decathlon has launched a sweeping brand transformation, unveiling its new identity and mission to ignite the spirit of play worldwide.
2024-03-12T14:12:00+00:00By SGI Europe Editorial Team
StarVie is opening its factory to public tours, according to TradeSport. The factory is located in Azuqueca de Henares, Spain, and purported to be the largest of its kind in Europe. Visitors will be able to see the full production line, from design to finished product, and then test racquets ...
2024-03-08T16:07:00+00:00By Wolfgang Greiner
Salt Lake City, Utah-based ski maker DPS is so confident its skis provide a legacy that they now come with a legally binding will and testament so you can pass them onto your heirs. The “Live For It – The DPS Will and Testament” campaign created by TDA Boulder, a ...
2024-03-08T13:40:00+00:00By SGI Europe Editorial Team
British sports brand Umbro has launched a new campaign that celebrates the brand’s origins in Manchester, as well as a Centenary Collection for spring/summer 2024. The collection, which takes inspiration from the brand’s design history and multi-sports roots, combines heritage elements with trend-led graphics and silhouettes.
2024-03-07T15:12:00+00:00By Jesper Johansson
Castore, a UK sportswear brand, has inked a lucrative long-term extension deal with Formula 1 giants Red Bull Racing, valued at over $200 million. This agreement, the largest-ever for a sportswear brand in motorsport, solidifies their partnership, which was originally established in September 2022.
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