Decathlon promotes French sports subsidy
Decathlon is promoting a French government subsidy of €50 for youths aged six to 18 whose families receive the government’s back-to-school subsidy, youths of the same age who receive the handicap subsidy, adults up to age 30 who receive the handicap subsidy or, as of this year, students who receive ...
Adidas relaunches its members week with consumer activation and product drops
The Adidas members week will return from Sept. 30 to Oct. 6, offering consumers seven days of products, activations and members-only rewards. This year’s members week brings members of the company’s adiClub activities and products that champion inclusivity. Among them is Authentic Balance Yoga, a line of gender-neutral apparel in ...
Apple signs five-year sponsorship deal with NFL for Super Bowl halftime show
According to Sportico, the iPhone manufacturer Apple has signed a new contract with the National Football League (NFL) as the new sponsor of the Super Bowl halftime show. The company will pay nearly $50 million annually for the coming five years, with the event being billed as the “Apple Music ...
Fourth country rules that Google Analytics runs afoul of EU law
The Danish Data Protection Agency has determined that the operations of Google Analytics are unlawful in Denmark without “the implementation of supplementary measures in addition to the settings provided by Google.” At issue is the protections on consumer data collected in Europe for dispatch to the U.S.