Brands
All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Brands
Irina Shayk celebrates ‘Parisian lifestyle’ with H&M activewear
H&M’s activewear label Move has launched a new women’s collection, inspired by a sporty Parisian lifestyle and fronted by a supermodel.
Dimension-Polyant launches sustainable X-Pac VX21 Ocean Edition laminate
New waterproof four-layer laminate for packs and bags with a face fabric made from 100% recycled Regen Ocean nylon by Hyosung.
Irina Shayk celebrates ‘Parisian lifestyle’ with H&M activewear
H&M’s activewear label Move has launched a new women’s collection, inspired by a sporty Parisian lifestyle and fronted by a supermodel.
The Lycra Company’s Coolmax EcoMade fiber makes its debut at the Paris Games
Brazilian brand Body Work has unveiled the official jerseys of the Brazilian volleyball team for Paris 2024, made from a fabric that blends two fiber technologies from The Lycra Company.
Stay of execution for Google Chrome’s cookie
Google has decided against, or been compelled to decide against, the deprecation of third-party cookies in its Chrome browser.
Kipsta unveils new official match balls for UEFA Europa League, Conference League
Kipsta presents the official match balls to be used in all UEFA Europa League and UEFA Conference League matches from the 24-25 season and until the end of the 26-27 season.
Joma will be visible at Paris 2024
Joma is supplying the kit for about 15 percent of the athletes competing in this summer’s Olympic Games.
New Balance and WNBA sign partnership deal
New Balance and the Women’s National Basketball Association signed a multi-year agreement
Michelle Obama’s Plezi Nutrition joins forces with Stephen and Ayesha Curry
Plezi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama in 2023, is teaming up with Stephen and Ayesha Curry as investors and brand partners.
Skechers signs beach volley pros Benesh and Partain ahead of Olympics
Skechers has contracted American beach volleyball pros Andy Benesh and Miles Partain, who will be competing for a medal at the Paris 2024 Games this summer, to wear the brand’s performance apparel and headwear.
Asics tests production of customized on-demand insoles
Asics and Dassault Systèmes have opened a test studio near Paris to trial on-demand personalized insoles.
Under Armour’s Kevin Ross: “It’s about more than just the game”
Kevin Ross, SVP and EMEA Managing Director at Under Armour, discusses how the brand leverages sports for social impact, focusing on youth empowerment and community well-being. Discover how Under Armour’s initiatives and partnerships aim to prepare young athletes for success in life beyond sports.
Zanier Sport new European distributor for Le Bent
Australian outdoor accessory brand Le Bent has a new distributor in the EU and Switzerland in Innsbruck-based Zanier Sport. As a Climate Partner-certified glove brand, the Austrian family-owned company uses sustainable materials, among other things, to reduce the ecological footprint of its products and the company itself. A philosophy similar ...
Anti-synthetics group forms in US Congress
The Congressional Slow Fashion Caucus was established in the US House of Representatives on June 27. Among its founding members are Marie Gluesenkamp Perez (Washington), Chellie Pingree (Maine), Sydney Kamlager-Dove (California), Grace Meng (New York), Julia Brownley (California) and Jerrold “Jerry” Nadler (New York) – all of whom belong to ...
Crocs releases Comfort Report and extend net zero to 2040
Crocs has released its third annual Comfort Report, highlighting the company’s progress in corporate responsibility, including initiatives in social responsibility and sustainability.
Asics’ Gary Raucher: “Our role in society is inspire people to move”
SGI Europe spoke to Gary Raucher, Executive Vice President, Head of Product, Marketing, and Merchandising at Asics, about the brand’s influential role in promoting physical and mental health through sport.
Intelligence, analysis and advice for the global sporting goods industry.
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