The winners of the second ISPO Awards judging round
Thanks to a new concept, the ISPO Awards presented the second of four annual sets of winners earlier this week. The jury selected 23 sports products from a wide range of categories in this round, most of which demonstrated convincing new solutions regarding sustainability or low weight. Many of these ...
Wilson partners with Italy Major Premier Padel
Wilson Sporting Goods is partnering with Italy Major Premier Padel as an official sponsor of the event. The final is scheduled to take place on May 29 at Rome’s Foro Italico sports complex. Wilson is the “Official Equipment” of the tournament.
Roxy releases new campaign
The Boardriders, Inc. brand Roxy is back with a second chapter celebrating female boardriders’ supernatural strength and dedication. After last year’s “Cute” campaign took control of a long-running narrative associated with female surfers, this year’s chapter deepens the message by giving new meaning to another familiar colloquialism. Over the years, ...
New UEFA Champions League finals ball with a message, auction for UNHCR
Adidas has unveiled the official match ball for the 2022 UEFA Champions League final, held in Paris on May 28. With the inscription “мир | PEACE,” the ball will not be available in stores as it takes one of the biggest stages in sports as an opportunity to unite the ...