MARKETING
+++ J.Lindeberg has announced a multi-year clothing deal with Nelly Korda, the American professional golfer on the Ladies Professional Golf Association (LPGA) Tour, who will wear the apparel of the Scandinavian clothing brand on tour +++ Ping has extended its equipment contract with Tyrrell Hatton, the English professional golfer who ...
Hummel replaces UA as Southampton’s sponsor
Hummel is going to take the place of Under Armour as the kit supplier of the Southampton football team, which plays in the English Premier League (EPL), for five years, starting with the 2021/22 playing season. UA and Southampton have mutually agreed to terminate their original seven-year contract two years ...
Castore partners with Gary Neville
Castore has announced a new partnership with Gary Neville, the former Manchester United player and current commentator for Sky Sports. The three-year deal will see the British sportswear brand become the technical, performance and lifestyle sportswear partner of this well-known British personality.
LTA strikes deal with Slinger Bag’s distributor
The Lawn Tennis Association (LTA), the governing body for tennis in the U.K., has reached a three-year deal with Framework Sports & Marketing, the exclusive distributor in the country of Slinger Bag. Framework will be supplying the LTA with 20 of Slinger Bags’ combination trolley bag and ball launchers every ...