Interviews

Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots

By 2025-12-04T07:23:00

Columbia - Romain Cancilleri-Michy

Columbia has relaunched its brand with a humorous campaign rooted in its 1980s heritage. Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, discusses how the company and modern consumers view the outdoors and its strategy for long-term growth.

 

 

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