Interviews

Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots

By 2025-12-04T07:23:00

Columbia - Romain Cancilleri-Michy

Columbia has completed a comprehensive brand relaunch featuring a humorous campaign approach that returns to the company’s 1980s roots while targeting younger consumers in an increasingly competitive outdoor market. In this interview, Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, explains how the company and modern consumers understand outdoor today and how it is positioning itself for long-term growth in a highly competitive market.

 

 

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