Forbes Space is developing a platform to bring advertising beyond Earth, tapping partnerships with aerospace and satellite operators while opening a new office in Turin to link Italy’s industrial base with the space sector.
The consultancy and strategic growth firm Forbes Space is preparing to take advertising into orbit by partnering with aerospace companies and satellite operators to integrate branded content into missions and space‑based experiences.
Orbital advertising: a new frontier for brand campaigns
The proposition offers marketers “a chance to be part of history,” positioning campaigns where innovation, exploration, and public imagination converge. The initiative reflects a broader shift in the space economy as private firms explore unconventional revenue streams—and new storytelling canvases—to fund missions and engage consumers. While technical and regulatory hurdles remain, the concept resonates with brands seeking experiential differentiation, especially as space tourism and lunar projects gain traction.
Turin hub bridges Italian space industry with advertisers
Alongside the media platform, Forbes Space has opened a new office in Turin, aiming to connect the Italian space ecosystem—robotics, materials, automotive supply chains—with non‑space brands. The goal is to catalyse partnerships that go beyond logo placement to include technical collaborations and product integration. A recent real‑world example of such cross‑industry cooperation: Columbia Sportswear provided thermal materials that helped insulate a lunar lander—illustrating how brand–space partnerships can deliver both storytelling and engineering value.
Advisory services and early traction
Forbes Space’s advisory work includes identifying investment opportunities for brands, supporting space firms with go‑to‑market plans outside their traditional circles, and educating executives on how to harness the space sector for business outcomes. Early clients include Vast, Interstellar Lab, and Space Cargo Unlimited, signalling appetite from space pioneers to connect with mainstream industries.
Building the space–brand ecosystem
The near‑term focus is education and ecosystem building, as many non‑space companies are still mapping practical entry points. But as commercialisation accelerates, Forbes Space argues that space’s aura of advanced engineering and audacious problem‑solving offers powerful brand alignment—provided campaigns are executed credibly, safely, and within regulatory guardrails.
About Forbes Space
Forbes Space (also styled as Forbes-Space) is an independent consultancy and strategic growth firm that acts as a European gateway for companies and investors seeking to participate in the commercial space economy. It is not a division of Forbes Media, though it leverages the brand name.
Led by founder and CEO Stirling Forbes, the company focuses on facilitating profitable partnerships between non-space organizations and the rapidly expanding European space sector. Forbes-Space provides a range of services designed to accelerate growth and secure investment in the space industry. The consultancy orchestrates collaborations, technical partnerships, and trade missions to connect established non-space companies—from manufacturers to premium brands—with space enterprises.
It provides direct access to vetted investment opportunities and a proprietary Global Space Funding Directory for private equity firms, VCs, and institutional capital seeking to invest in European space companies. Forbes-Space also offers market access consulting, dual-use market expertise covering commercial-to-defence transitions, and business development support to help clients expand their reach and improve win rates in competitive markets
