All Training articles – Page 4
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News briefs
Adidas aims to keep women active during their cycle with TechFit Period Proof pants
Adidas is tackling an issue that has thankfully been de-tabooed in recent years: menstruating women in sports. With its new TechFit Period Proof tights and shorts, the German company now offers training pants that provide an extra layer of safety against menstrual blood leakage. The two styles incorporate Adidas’ Flow ...
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Article7 out of 10 Austrians are physically active, outdoor sports most popular
As part of a representative study conducted by the digital market and research institute Marketagent.com, the retail chain Hervis Sports researched the athletic habits of Austrians and wanted to know whether and what impact Covid-19 has had on their sports behavior. Hervis is one of the largest specialist sports ...
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News briefsTrisport unveils innovative home fitness brand “HOI by Kettler”
Source: Kettler HIO by Kettler home training set Kettler is opening a new chapter in its brand history and product development: Under the name “HOI by Kettler,” an innovative line of fitness equipment for home use will be launched in October. The new name also conveys a ...
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News briefs
Taliban assure support for men’s cricket in Afghanistan, fate of women’s programs unclear
The Taliban have assured that they will not interfere with the Afghan men’s national cricket team, the country’s most popular sport. The Taliban told the Afghanistan Cricket Board (ACB) that work for the men’s team could continue as planned, Reuters reported. ACB said that two training camps in Kabul have ...
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ArticleLi Ning eyes the foreign market after Q1 sales rise by 65%
Li Ning Company saw revenues increase by 65 percent in the first half of 2021 to 10,197 million yuan renminbi (€1,335m-$1,574m) from the year earlier, when its results were heavily influenced by the Covid-19 pandemic. The Chinese sportswear company’s gross margin expanded by 6.4 percentage points to 53.9 percent and ...
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ArticleMore details on consumer integration at ISPO Munich
After providing some initial information about ISPO Munich’s new concept in passing during a webinar in July – including plans to partially open the show to consumers – Messe München finally gave more details about the event, set for Jan. 23-26, 2022, in an official press release. The new ...
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News briefs
Macron announces new technical sponsorship deals in football and hockey
Macron is the new technical sponsor of Melbourne Victory Football Club (FC), in the Australian A-League, and of ERC Ingolstadt, which plays in Germany’s professional ice hockey league. Macron will be the technical sponsor of Melbourne Victory FC for the next five seasons. The club boasts four Australian Championship titles. ...
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News briefs
Zwift partners with the inaugural triathlon Collins Cup
The Professional Triathletes Organisation (PTO) has named Zwift as the official virtual training and events partner for the inaugural Collins Cup in 2021. The competition, scheduled to take place on Aug. 28 in the X-Bionic Sphere in Šamorín, Slovakia, is a new race format modelled after the Ryder Cup with ...
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News briefs
Fanatics Brands gets Fair Labor Association accreditation
The board of the Fair Labor Association (FLA) has voted to accredit the social compliance program of Fanatics Brands, the private-label division of Fanatics, which manufactures its products at its own directly operated facilities in Tampa, Florida, Easton, Pennsylvania, and Norman, Oklahoma, sourcing from 94 contracted facilities across 17 countries. ...
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ArticlePuma prioritizes the wholesale channel
As already indicated in a previous profit warning, Puma ended the second quarter of its current fiscal year with a significant increase in sales. Revenue growth was particularly strong in North America, where the brand is gaining shelf space at some wholesale accounts where Nike and other competitors are pulling ...
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News briefs
Obé Fitness raises a further $15m
Now that it has raised a further $15 million, the Obé Fitness platform has achieved a valuation of $190 million. This latest round of funding was led by CAVU Venture Partners, with new investors such as Athleta, Samsung Next, Wheelhouse Entertainment and WW International in tow, along with previous investors ...
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News briefsiFIT acquires endurance experience company 29029
Utah-based company iFIT, a global brand for connected fitness software, content and exercise equipment (including the brands NordicTrack, ProForm and Freemotion), active in 120 countries, has acquired 29029, a company offering endurance hiking events. The acquisition delivers a new endurance athlete segment to iFIT’s community of over six million members ...
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ArticleFIBO postponed to April 2022
After the Covid-related rescheduling of the international fitness trade show FIBO from June to November, the team of organizer Reed Exhibitions (RX) has decided to postpone the show again and move it to spring, the original FIBO season. Consequently, it will be held again on a rotational basis in 2022, ...
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Short stops
July 26-28 Short Stops: Fanatics - Aqualung - Asics - Hyperice - BFC - StockX - Anta Group - Hurley - Dunlop - TRX - Canada Goose - Superdry - JD Sports - Luxottica - Ironman - Rugby World Cup
Executive Changes: +++ According to The New York Times, Fanatics has hired Glenn Schiffman, the CFO of IAC, the parent company of several Internet-based media commercial enterprises, as CFO of its new ventures beyond sports apparel +++ Aqualung, a French designer and manufacturer of diving and watersports equipment, has appointed ...
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News briefs
New items by Stella McCartney for Adidas and Victoria Beckham for Reebok
Calling it “a reimagining of workout wardrobe staples, Adidas and Stella McCartney have released a new Stellashine line of tights, crops, training jackets, running shoes and post-workout wear that is good for the gym and looks good elsewhere. It features reflective shine materials and textures “so wearers can go straight ...
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News briefs
Macron signs new kit deals in Qatar and England
Macron has announced new technical sponsorship agreements with the Qatar Sports Club (SC) and Southend United F.C., two professional football clubs based in Doha, Qatar and Southend-on-Sea, England, respectively. The Italian sportswear company will be the official technical sponsor of Qatar SC, previously with Puma, during the 2021/22 season. Qatar ...
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ArticleHow can home fitness and commercial fitness coexist?
Severely impacted by the Covid pandemic, which has led to their closure and to a boom in home fitness all over the world, fitness studios and other types of membership-based gyms are being led to establish new connections with the home fitness industry while looking for new sources of revenues. ...
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ArticleIFIT acquires the Sweat fitness platform
iFIT Health & Fitness, the leading American fitness equipment supplier formerly called Icon Health & Fitness, has acquired Sweat, an Australian-based online fitness training platform for women. According to the Wall Street Journal, which cites “people familiar with the matter,” the acquisition is preparatory to plans for an initial public ...
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News briefs
Nike partners with the Abu Dhabi Marathon
The organizer of the 2021 Abu Dhabi National Oil Company (ADNOC) Abu Dhabi Marathon, the Abu Dhabi Sports Council (ADSC), and its title sponsor, ADNOC, have announced Nike as the marathon’s official technical sponsor. Under the terms of the new two-year agreement, Nike will supply high-performance sportswear for the upcoming ...
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News briefs
Puma collaborates with Goop
Puma has launched a limited-edition collection of women’s activewear in collaboration with Goop, a wellness and lifestyle brand founded by the American actress and singer Gwyneth Paltrow. The collection comprises clothing, sneakers and training accessories that can be worn anytime. The actress started Goop as a weekly newsletter in 2008. ...
