All Training articles – Page 5

  • Article

    Fitness companies attract new investments

    2021-07-08T13:39:00Z

    The strong trend in home fitness training, particularly in its internet-connected format, has continued to attract interest from investors in start-ups and other innovative companies that seem to deserve funding to sustain their growth. In the last few days alone, we got news on financial investments in three American companies: ...

  • News briefs

    Joma is the new kit supplier of Norwich City

    2021-07-06T17:22:00Z

    Joma and the Norwich City Football Club have agreed on a new technical kit partnership deal. The financial terms and the length of the agreement, which replaces the club’s previous contract with Errea, have not been disclosed, although the club has described it as a “record-breaking sponsorship deal.” Joma will ...

  • News briefs

    Ellesse partners with Patta to promote inclusivity in tennis

    2021-07-06T17:21:00Z

    Ellesse has announced a three-year partnership with Patta, a global streetwear brand, which aims to change the perception of tennis, making it more accessible for everyone regardless of their socio-economic background. The partnership will kick off with a community-based tennis tournament in the U.K., called “City Slam,” on July 18. ...

  • News briefs

    FightCamp raises $90 million in a new funding round

    2021-07-05T15:47:00Z

    FightCamp, the at-home training system for boxing and kickboxing, has raised $90 million from a long list of investors that also includes contributions from famous fighters like Mike Tyson, Floyd Mayweather Jr., Georges St-Pierre and Francis Ngannou. The funding round was led by two venture capital firms, New Enterprise Associates ...

  • News briefs

    Castore partners with the Bahrain Victorious cycling team

    2021-06-29T14:27:00Z

    Team Bahrain Victorious has announced a multi-year partnership agreement with Castore as the official team sportswear partner. Castore’s performance range will be used by members of the cycling team during their training program, including pilates, yoga, running, strength and conditioning workouts, as activity off the bike to improve performance becomes ...

  • News briefs

    The Beijing 2022 Olympics want to engage 300 million Chinese in winter sports

    2021-06-29T10:16:00Z

    The Beijing Organising Committee of the 2022 Olympic and Paralympic Winter Games has integrated the goal of positioning China as a new winter sports destination for local and overseas visitors throughout the planning process for the Games. It has just released a 108-page “Legacy Report of Olympic and Paralympic Winter ...

  • News briefs

    Macron announces long-term partnership with Sheffield Wednesday

    2021-06-28T17:10:00Z

    Macron has agreed a new technical partnership agreement with Sheffield Wednesday F.C. starting from the 2021/22 season. The previous technical sponsor was Elev8. The Italian sportswear firm will provide the English club with matchday kits, technical training and travel wear as well as a merchandising line for the first team ...

  • News briefs

    ​Nike becomes apparel partner of the Big Bash League

    2021-06-28T16:18:00Z

    Nike and Cricket Australia have agreed a new deal that makes Nike the official apparel partner of the Big Bash League (BBL), an Australian professional franchise Twenty20 cricket league, for the 2021/22 season. Nike takes over the apparel partnership from Majestic, the company sold by VF Corp to Fanatics four ...

  • nike_4q21
    Article

    Nike beats expectations as EMEA, North America sales surge and China resists

    2021-06-25T17:20:00Z

    The Nike group posted better-than-expected results for the fourth quarter ended on May 31, 2021, as sales nearly doubled as compared to a year earlier, when its performance was severely impacted by store closures tied to the Covid-19 pandemic. After the release of higher-than-expected results for the quarter, Nike’s share ...

  • Short stops

    June 23 Short Stops: Adidas - Atomic – Golf – Gymshark - Macron - Superdry

    2021-06-23T17:26:00Z

    Corporate: +++ Partnering with Radia for the fulfillment of customers’ orders, Gymshark plans to open its first U.S. distribution center next month in Rialto, California, with other centers due to follow later this year for deliveries to the East Coast Retail: +++ Superdry has ...

  • News briefs

    ​Zwift will be the presenting partner of the new women’s Tour de France

    2021-06-22T16:42:00Z

    Zwift, the global virtual cycling and running training platform, has been named as the presenting partner of the new women’s edition of the Tour de France cycling race, organized by Amaury Sports Organisation (ASO). The inaugural edition of the women’s cycling event, which will be known as the Tour de ...

  • News briefs

    Nobull was valued at $500m in a recent funding round

    2021-06-22T16:39:00Z

    Complementing what we reported about Nobull on April 16, Business Insider has reported that this direct-to-consumer athletic footwear brand, founded in Boston by two former Reebok executives in 2015, enjoyed growth of 80 percent in 2020 because of the pandemic and reached a valutation of $500 million through a new ...