All Sporting Goods Intelligence articles in Volume 31, Issue 3-4 – Page 2
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News briefs
Global Fashion Agenda adds three companies
The Swedish non-profit organization Global Fashion Agenda is further strengthening its group of Associate Partners by welcoming three new companies: TAL Apparel, VF Corporation and Zalando. Global Fashion Agenda is a leadership forum for industry collaboration on fashion sustainability and the organizer of the renowned Copenhagen Fashion Summit. It seeks ...
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News briefs
Micam to launch Micam X format
Micam Milano will launch the teaser of a new format, called Micam X, at the next edition of the trade show on Feb. 16-19. Located in Hall 1, where its fashion shows and conferences have been held lately, Micam X is described as a new space where visitors can discover ...
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News briefs
Li-Ning debuts Jackie Chan collection
Li-Ning, the eponymous Chinese brand of sports apparel, celebrated its 30th anniversary at its third fashion show in Paris, held at the Centre Pompidou. The guest list included the basketball player Dwayne Wade, the DJ Honey Dijon and the Italian designer Stefano Pilati, but the star of the show was ...
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ArticleMicam diversifies into sports shoes
Micam Milano, the world’s largest footwear trade show, wants to capitalize on the growing sneaker and urban outdoor trends with the second edition of the Players District, a new segment within the fair in which companies like Lotto, Joma Sport, CMP and Garmont participated last September in a dedicated space. ...
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News briefs
Boardriders returns to Ispo Munich, Schöffel debuts at Ispo Beijing
Boardriders, the world’s largest conglomerate in the action sports segment, will return to Ispo Munich from this Sunday, accompanied in Hall B4 by Dakine and O’Neill. On the other hand, Schöffel will be making its first appearance at Ispo Beijing, scheduled for Feb. 12-15. Other brands taking part include Black ...
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News briefs
Kalk OR included in Petersen Automotive Museum
The Kalk OR, the flagship product of the Swedish e-motorcycle manufacturer Cake, has been included in the Petersen Automotive Museum’s permanent collection. In April 2019, the museum first featured the Kalk OR in an exhibition titled “Electric Revolution.” Cake was founded in 2016 as a “high-performance zero-emission off-road motorcycle brand” ...
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News briefs
Wintersteiger becomes exclusive worldwide service partner of Atomic Pro Centers
Wintersteiger, the international machinery and plant engineering group founded in Austria in 1953 and a specialist in ski-servicing equipment, has become the exclusive worldwide service partner of the Atomic Pro Centers. These centers are specialist stores for ski racers and members of the International Ski Federation (FIS) where pro and ...
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News briefs
Karpos is sponsoring an expedition to Antarctica
Karpos is sponsoring Manrico dell’Agnola and his team for their expedition to Antarctica, organized with the Italian National Research Council (CNR). The expedition is set to return at the end of January. The adventure has environmental as well as mountaineering objectives, as dell’Agnola has explained. The team will help determine ...
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News briefs
Intersport-sponsored athlete reaches South Pole in record time
Anja Blacha, a German athlete sponsored by Intersport, reached the South Pole on Thursday, Jan. 9, after a trek of 57 days, 18 hours and 50 minutes – a record time. The 29-year-old athlete is the first person to cover the 1,400 km solo, unassisted and unsupported. At the geographic ...
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News briefs
Rewoolution sponsors work on Icehotel
Rewoolution, part of the Reda group, supported Maurizio Perron’s work on the construction last December of the Icehotel in Jukkasjärvi, Sweden. The Italian artist wore Rewoolution merino apparel while above the Arctic Circle. Icehotel is both a hotel and an art exhibition, with ever-changing art made out of snow and ...
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News briefs
ABS renews brand and product portfolio for Ispo Munich
ABS, the specialist and pioneer for avalanche airbag backpacks, has announced a complete renewal of the brand and product portfolio for Ispo Munich. ABS was founded in 1985 by Peter Aschauer and sold in 2017 to the Munich-based investment company Spin Capital, which also acquired the Pyua clothing brand in ...
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News briefs
Norrøna takes majority stake in Hvitserk, launches travel company
Norrøna, the family-owned and operated Norwegian outdoor brand that is now the majority shareholder of another Norwegian company, Hvitserk, has announced the establishment of a new travel company, Norrøna Hvitserk Adventure. The tour operator offers year-round tailor-made excursions throughout Norway on foot, on skis or in a kayak, providing unique, ...
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News briefs
Atlantic Stars is launching a project with 52 microinfluencers
Atlantic Stars, the Tuscany-based brand of sneakers, is launching a project that is set to involve 52 “microinfluencers,” who will comment on the brand’s products. The microinfluencers will post both comments and photos weekly. Meanwhile, the brand’s Instagram profile will be updated every day with new stories and posts about ...
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News briefs
Crocs launches fourth edition of its “Come As You Are” campaign
Crocs has launched the fourth edition of its annual “Come As You Are” global marketing campaign. On this occasion, it has added a fifth celebrity ambassador, the Bollywood actor and producer Priyanka Chopra Jonas. The other four are the Chinese actor Yang Mi, the American actor Zooey Deschanel, the South ...
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News briefs
Slinger Bag engages Nick Bollettieri as head coach for the next three years
Slinger Bag, the innovative, portable tennis ball launcher, has engaged Nick Bollettieri as head coach for the next three years, to provide training content on the brand’s website. Bollettieri was the first tennis coach to create a tennis academy, and he trained big champions like André Agassi, Boris Becker, Monica ...
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News briefs
Vibram signs partnership with Léo Slemett
Vibram has signed a partnership agreement with Léo Slemett, the French freeride champion. As a brand ambassador, Slemett will also collaborate with Vibram on the development of new solutions for the sport, with a focus on technology and performance. Slemett was born in 1993 in Chamonix, France, a capital of ...
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News briefs
Kinexon expands partnership with European Handball Federation
Kinexon, the German sports tracking company, has expanded a partnership with the European Handball Federation (EHF) to track both the men’s and women’s tournaments of the European handball championships through 2024. The deal started with the European Handball Federation’s Euro 2020 tournament, taking place from Jan. 9 to 26. Kinexon ...
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News briefs
Quiksilver and Roxy strike four-year deal with the French Surfing Federation
Quiksilver and Roxy have struck a deal with the French Surfing Federation for the next four years. This notably includes the Summer Olympics coming up this year in Tokyo. The brands are now the official kit suppliers for the French men’s and women’s short-board teams. In parallel, they will develop ...
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News briefs
K-Swiss signs with Ajla Tomljanovic and Cameron Norrie
K-Swiss has signed multi-year apparel and footwear sponsorship deals with Ajla Tomljanovic and Cameron Norrie. Tomljanovic, a 26-year-old Australian tennis player, is currently 52nd in the WTA standings, having reached a peak rank of 39 last April. She will be wearing the Ultrashot 2 shoe on the court. Norrie, a ...
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News briefs
Merrell to sponsor the first edition in the U.K. of the Ragnar Relay
Merrell has signed up as the official footwear partner of the first edition in the U.K. of the Ragnar Relay, an American race that is described as the world’s largest overnight relay series. Called Ragnar Trail Forest of Dean, the trail running event will be organized in June by the ...
