All Whoop articles
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News briefs
Whoop moves into smart apparel
Whoop, the growing fitness subscription service operating out of Boston, is releasing a line of smart apparel that monitors athletic performance. Whoop Body incorporates a set of sensors, called Any-Wear Technology, that connects to the simultaneously released Whoop 4.0, the latest edition of the company’s app-based, round-the-clock digital coaching service. ...
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News briefs
Whoop acquires a weightlifting technology start-up, Push
Fresh off from a $200 million equity increase, Whoop has acquired Push, a start-up whose technology uses multiple sensors worn by athletes to measure weightlifting power, speed, force and acceleration. Whoop is taking over the Toronto-based company at an undisclosed price in exchange for cash and shares. Its equipment, software ...
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News briefs
Whoop’s valuation rises from $1.2bn to $3.6bn
The valuation of Whoop has risen to $3.6 billion through a new $200 million Series E round of financing led by the SoftBank Vision Fund 2. “While we have experienced amazing growth in the past year, the potential of our technology and the vast market for health monitoring remains largely ...
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News briefs
Whoop partners with the PGA Tour
Whoop, the American “athletic performance maintenance company,” and the PGA Tour have announced a multi-year partnership that makes Whoop the official fitness wearable of the PGA Tour and PGA Tour Champions and a sponsor of the PGA Tour Active program. To activate the partnership, Whoop and the Tour will implement ...
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News briefs
Whoop is valued at $1.2 million in financing round
Here is another young connected fitness company that is commanding a high valuation. Whoop, an “athletic performance maintenance company” headquartered in Boston that provides memberships for 24/7 coaching to improve health and the free Whoop hardware that goes with it, has closed a $100 million Series E Financing round at ...
