All Yeezy articles
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News briefsAdidas lifts FY guidance, shares rise
Bolstered by better-than-expected Q1 results, Adidas increased its full-year guidance yesterday and saw its stock price increase by 2.7 percent in the US to close at $111.01. The group’s new outlook calls for an operating profit of about €700 million, up from €500 million prior, on mid- to high-single-digit revenue ...
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News briefsAdidas launches global Yeezy inventory rollout
Today, Adidas initiates the next phase of its Yeezy inventory release, unveiling a selection of existing products set to hit the market in stages over the forthcoming weeks on a global scale. In accordance with its earlier announcement in 2024, Adidas is set to unveil its remaining Yeezy inventory, featuring ...
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News briefsKanye West spent $7 million on Super Bowl commercial, $0 on production – and it worked
In many ways, Super Bowl commercials are just as much a spectacle as the game itself. These ads are scrutinized every year, and for those not fully invested in the sport, they add an extra layer of enjoyment. They could also be a part of the reason why this year’s ...
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ArticleAdidas eyes €500m operating profit for FY24, most Yeezy inventories won't be written off
Adidas published preliminary FY23 results and sales and operating profit guidance for FY24 yesterday. In a statement, CEO Bjørn Gulden said the outlook for FY24 is “the next building block needed to bring Adidas back to a company with a double-digit growth and 10 percent operating margin.” Markets in ...
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News briefsAdidas has a new President for North America
Source: Adidas John Miller Adidas has named a new President for its North American operations. John Miller is a familiar face at the company: He worked with sales for three years before moving on to Nike, where he was from 2006 to 2017. Most recently, Miller was ...
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News briefsAdidas raises FY guidance on stronger core, Yeezy sales in Q3
In releasing preliminary Q3 results, Adidas updated its full-year guidance. The company – citing the impact of Yeezy sales efforts in Q2 and Q3; €200 million in one-time costs related to a strategic review; and a potential write-off of €300 million for remaining Yeezy merchandise that represents a 25 percent ...
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News briefsGulden comments on Kanye West incident on podcast
Nicolai Tangen, CEO of Norges Bank Investment Management, interviewed Bjørn Gulden, CEO of Adidas, on his podcast “In Good Company” on Sept. 13. The boss of the world’s second-largest sporting goods company said during the interview, among other things, that Kanye West may not have meant his anti-Semitic statements as ...
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ArticleAdidas’ bumpy year showing some signs of smoothing out
While still facing hurdles in its recovery and path to profitability in 2025, Adidas began to show some positive developments in Q2 that included improved sell-throughs for some products and a €400 million boost from the sale of surplus Yeezy shoes that will reduce the group’s expected FY23 loss. ...
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ArticleAdidas releases more existing Yeezy products in August, commits to combating discrimination and hate
Adidas announced on July 28 a further release of Yeezy inventory, with a range of existing products being available in phases throughout the month of August across the world. As previously communicated, the German company will donate a significant amount to selected organizations working to combat discrimination and hate, including ...
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News briefsAdidas updates guidance after Yeezy boost
Adidas, bolstered by its first sell-off of Yeezy styles, is now forecasting a full-year operating loss of about €450 million. That total represents a 36 percent improvement from its prior guidance of an FY23 operating loss of €700 million. If additional sales of Yeezy product are successful, annual results will ...
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ArticleAdidas reportedly receives €508 million in Yeezy orders
Adidas is said to have received €508 million in orders for 4 million pairs of shoes from the now defunct Yeezy partnership, according to the Financial Times. This, sources report, exceeded the company’s most optimistic forecast, although total net sales were lower than the value of the stock. In its ...
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News briefsAdidas claims West misappropriated Yeezy marketing funds
Bloomberg reports that although the legal battle between Adidas and its former partner Kanye West has largely been kept under seal, a reporter was able to get a look at court documents that reveal some key details. According to the documents, the sporting goods company claims that West was paid ...
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Infographics & DataThe most faked sneaker models
One brand dominates, but with which iconic line? Our infographic shows the RRP, counterfeit price and resale value of the 10 most counterfeited sneakers.
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ArticleUnions send open letter to Adidas demanding workers be compensated from Yeezy profits
In response to Adidas’ announcement to begin selling off Yeezy products, unions united in the Pay Your Workers - Respect Labor Rights (PYW-RLR) trade union committee have written an open letter to Adidas CEO Bjørn Gulden. In the letter, they support the company’s pledge to donate proceeds from the sale ...
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News briefsAdidas may have to pay West $75 million
The Yeezy nightmare seems to be far from over for Adidas. According to Bloomberg, a federal judge in Manhattan denied Adidas’ request for an emergency order to refreeze $75 million that Kanye West would have been entitled to receive for marketing the Yeezy brand. The payment freeze was originally imposed ...
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ArticleSporting Goods 2022 – The top companies worldwide by sales and profit
Our updated 2022 Sporting Goods Scorecard brings you the industry winners, with revenue & profit development of 47 sporting goods companies.
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News briefsAdidas begins selling Yeezy stock, plans to donate proceeds
Adidas announced on May 19 that it will begin selling some Adidas Yeezy products from its inventory. An initial sale is expected to take place at the end of May 2023. Several existing designs will be available exclusively through adidas.com/yeezy and the Adidas Confirmed app. As previously reported, the company ...
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Infographics & DataThe most expensive sneakers ever publicly sold
The sneaker resale market is worth almost $30bn, set to increase to $100bn by 2026. We look at the most expensive sneakers ever sold.
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ArticleAdidas may have a solution for Yeezy inventory
Reports coming from Adidas’ “Hauptversammlung” (AGM) indicate that the company may now have a solution for the surfeit of Yeezy inventory it finds itself left with after terminating its partnership with rapper and fashion designer Ye (formerly known as Kanye West). As reported in its Q1 call last week, if ...
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ArticleAdidas begins "bumpy year" with flat revenues, big operating income decline
After working aggressively and diligently in his first 90 days on the job to simplify and accelerate processes at Adidas, CEO Bjorn Gulden is straightforward when offering a brand assessment for the company in both the short and long term. “Adidas has all the ingredients to be the best ...
