Product & Marketing

Adidas reportedly receives €508 million in Yeezy orders

By 2023-07-24T16:35:00

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Adidas is said to have received €508 million in orders for 4 million pairs of shoes from the now defunct Yeezy partnership, according to the Financial Times. This, sources report, exceeded the company’s most optimistic forecast, although total net sales were lower than the value of the stock.

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