All Yeezy articles – Page 2
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ArticleAdidas begins "bumpy year" with flat revenues, big operating income decline
After working aggressively and diligently in his first 90 days on the job to simplify and accelerate processes at Adidas, CEO Bjorn Gulden is straightforward when offering a brand assessment for the company in both the short and long term. “Adidas has all the ingredients to be the best ...
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ArticleAdidas faces transition year; results suffer from Yeezy, challenging China
Adidas unveils its turnaround plan after 2022 figures suffer from the termination of its Yeezy partnership and a challenging Chinese market
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News briefsAdidas and Ye rumored to agree on cleaning Yeezy inventory worth €500m
According to Hypebeast, Fashion United, Sole and other media, Adidas has agreed with Ye (formerly known as Kanye West) to sell some of the remaining Yeezy branded stock worth $500 million. The two companies have parted in October 2022 after West made a series of anti-semitic comments online in various ...
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ArticleAdidas braces for a hard year ahead after a difficult 2022
In a press release on Feb. 9, Adidas warn of considerably lower revenues in 2023. If Adidas decides not to repurpose Yeezy prduct, 2023 could see an operating loss as low as €700 million.
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ArticleFormer head of Yeezy-Adidas innovation lab launches FCTRY LAb with $6 million fundraising
Former Yeezy-Adidas Innovation Lab head Omar Bailey and Abhishek Som, a former Wall Street and private equity executive, have co-founded FCTRY LAb, a BIPOC-led, Los Angeles-based footwear prototyping lab and venture studio that aims “to democratize sneaker production and open-source innovation for emerging and established designers and brands of all ...
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News briefsFormer Yeezy team members publish open letter to Adidas in Rolling Stone Magazine
In an open letter to the Adidas management, published in the music magazine Rolling Stone, former Yeezy team members accuse Adidas of having been “huge enablers” of a Yeezy brand owner Kayne West’s “problematic behavior.” The letter and employee interviews repeatedly mention West showing pornography in meetings, making sexual references ...
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News briefsAdidas to rename its Yeezy designs and continue sales
Adidas broke with Kanye West and his Yeezy brand on Oct. 25 and is now expecting to take a hit of about $500 million in revenue and $250 million in net sales for the current year. In its slide presentation for Q3, however, the company points out that its Yeezy ...
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ArticleSkechers escorts West out of L.A. corporate building
Slowly but surely, Kanye West should realize that he is no longer welcome due to the antisemitic, racist and hateful remarks he made recently across multiple forums. After the recent contract cancellations with Adidas, Balenciaga, CAA, MRC and Gap, Skechers USA now released a statement in which it reports that ...
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ArticleAdidas severs ties with Kanye West
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said concisely in its official statement.
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ArticleKanye West seeks to part ways with Gap
As our colleagues at the American edition of SGI are reporting, Kanye West has instructed his attorneys to cite breach of contract and end his deal with Gap. The rapper turned apparel and footwear designer has been badmouthing the company on Instagram as well as in the press, notably in ...
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News briefsRebag now also sells Adidas, Yeezy, Nike, Jordan
Luxury re-commerce platform Rebag is now offering shoes and apparel on its platform in addition to bags, watches and jewelry. This includes products from the Adidas, Yeezy, Nike and Jordan brands. “Shoes have been one of the top requests, so of course, we listened. We applied Rebag’s meticulousness for sourcing ...
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News briefs
Kanye West’s original Yeezys set auction record
The results are in for the sneaker auction by Sotheby’s that we previewed earlier in April. The pair of Nike Air Yeezy 1s fetched a record price of $1.8 million. This is about triple the record price of $615,000 previously offered for a pair of Nike Air Jordan 1s that ...
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News briefs
Sotheby’s to sell a pair of the original Nike Yeezy sneakers
A forthcoming sale by Sotheby’s will include a pair of Kanye West Nike Air Yeezy 1 sneakers. The model was unveiled publicly during West’s performance at the 2008 Grammy Awards and was released in a limited series the next year. The Air Yeezy 2 followed in 2012. Nike had never ...
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News briefs
Yeezy is valued at over $3.2 bn
Sales of sneakers resulting from Yeezy’s collaboration with Adidas grew by 31 percent to nearly $1.7 billion in 2020, according to a document compiled by UBS, details of which were reported by Bloomberg. According to the Swiss bank, the partnership generated $191 million in royalties for Yeezy, the sneaker and ...
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News briefs
Adidas’ former Yeezy boss will work for Shopify
The mystery about the recent departure of the former head of the successful Yeezy business unit at Adidas is solved. Shopify has just announced that Jon Wexler will be joining the global, Canadian-based e-commerce company on Sept. 14 as vice president of its creator and influencer program. As he did ...
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News briefs
Kanye West delivers ultimatum to Adidas and Gap
The American rapper and businessman Kanye West apparently intends to “walk away” from his deals with Adidas and Gap unless he is appointed to their respective boards. He said so in North Charleston, South Carolina, at a rally for his U.S. presidential campaign, which began with a tweet on America’s ...
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