All Adidas Originals articles – Page 2

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Adidas and Delta Galil launch full-range underwear collections

2022-05-17T13:27:00Z

Adidas and Delta Galil Industries, an Israeli textile firm headquartered in Tel Aviv, have introduced full-range underwear collections for Adidas Originals and Badge of Sport for spring/summer 2022. Claiming to have comfort at their core, the collections’ slogan reads: “Comfort is our sport.” They are designed to support all forms ...

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Adidas Originals introduces custom metaverse avatars

2022-04-13T15:39:00Z

Adidas Originals is launching the “world’s first personality-based AI-generated avatar creation platform.” In the German brand’s summation, the “web experience” favors “individual personalities” over “physical appearances.” Customers fill out and submit a questionnaire, one of whose questions asks for a favorite OzWorld sneaker silhouette. The platform will then “translate the ...

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Adidas supports young creators in London

2022-02-16T16:17:00Z

Adidas has partnered with youth-led digital media platform Guap to launch an educational program called “The Originals Creator Network”. The 12-month initiative aims to connect young creators with industry experts and allows them to work live on Adidas Originals projects. The Originals store on Carnaby Street in London will serve ...

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Timex to produce watches for Adidas Originals

2021-05-07T17:01:00Z

Thanks to a new worldwide licensing deal, the Timex Group will be designing, manufacturing and distributing watches under the Adidas Originals brand name. The first collection is scheduled for release early next year through Adidas’ own stores, franchises and e-commerce as well as through the Timex Group’s sales network. Tobias ...