Product & Marketing

Adidas Originals introduces custom metaverse avatars

2022-04-13T15:39:00

611419

Source: Adidas

Adidas Originals is launching the “world’s first personality-based AI-generated avatar creation platform.” In the German brand’s summation, the “web experience” favors “individual personalities” over “physical appearances.” Customers fill out and submit a questionnaire, one of whose questions asks for a favorite OzWorld sneaker silhouette. The platform will then “translate the ...

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