All Article articles – Page 43
-
ArticleCrocs cautious on FY sales outlook as Heydude recovery drags on, China growth slows
Crocs reports strong third-quarter results. Heydude is lagging behind, while international sales are fueling growth for the Crocs brand. The outlook for the Chinese market is more cautious in light of shifting demand.
-
ArticleCarbios and several partner brands unveil first 100% ‘fiber-to-fiber’ biorecycled T-shirt
The French biotech company, along with On, Patagonia, Puma, PVH Corp and Salomon, introduces the world’s first T-shirt made entirely from biorecycled textile waste.
-
ArticleRIDC and The Running Event mark four years advancing diversity
TRE partners with RIDC for the fourth year, promoting inclusion and racial diversity within the running industry.
-
ArticleAdidas Q3: Ready to deliver revenue growth of 10%
In its Q3 report, Adidas says it is examining a business model focused on a new generation of consumers and is ready to deliver currency-neutral revenue growth of approximately 10% in 2024.
-
ArticleVF Corp.’s turnaround continues to take shape
VF Corp. continues to make progress on its turnaround plan, delivering sequential sales improvement, a year-over-year increase in gross margin, and a 13 percent reduction in inventories in the second quarter that ended September 30.
-
ArticleThe ‘Revice’ project is launched by Decathlon Germany
The new Revice project enhances repair services across Germany, accelerating circular economy efforts to quadruple repaired items by 2027.
-
ArticleFenix Outdoor reports mixed Results in Q3
In Q3, sales in the branded segment declined 21%, while the retail segment varied by region.
-
ArticleRussian sporting goods market growth slows down
In 2024, the sporting goods market is largely driven by growth in sales in the SUP board segment, where the demand spiked by 176 percent during the first seven months of the year, Check Index estimated.
-
ArticleSkechers sees rebound in India, stumbles in China in Q3
Overall, Skechers’ revenues in the third quarter rose by 15.9 percent to reach $2,347.7 million.
-
ArticleHoka continues to shine and makes Deckers raise guidance in better-than-expected Q2
Deckers raises its sales and earnings guidance for the full fiscal year as the growth of its Hoka brand continues to accelerate.
-
ArticleTopsports’ H1 revenues, profit tumble
Greater China’s top Nike and Adidas retailer saw sales, profit and gross margin fall in the six months to August 31.
-
ArticleLululemon partners with Fanatics and NHL
Lululemon has, for the first time, in partnership with Fanatics, made the official apparel collection for NHL.
-
ArticleCisalfa Group reports increased revenues for 2023/24
Cisalfa Group announces 2023/2024 financial results with revenues increased to over €700 million.
-
ArticleCare & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
-
ArticleThe New Creative Collectives: a strategic shift in outdoor and sports culture
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
-
ArticlePolartec: A pioneer in supporting sustainable transformation
For decades, Polartec has been at the forefront of performance, comfort and sustainability with its innovative products. With the new “Beyond Begins Today” campaign, the company draws attention to the most important issues of our time, while celebrating its latest planet-conscious product innovations.
-
ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
-
ArticleBrand activism: The strategic imperative of “what” over “why”
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.
-
ArticleTrailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
-
ArticleNemo: How customer centric design philosophy for meaningful action works
In an exclusive interview, NEMO Equipment shares how their customer-centric design philosophy fuels eco-conscious innovation in outdoor gear.
