All Athleta articles – Page 2
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ArticleSaysh secures $8m in funding from Gap's Athleta and others
Consumer-focused fund IRIS and Gap Inc.’s performance lifestyle brand Athleta have led an $8 million Series A funding round for startup sneaker and lifestyle company Saysh. Other investors in the funding round include the 50-percent female early-stage team at Redpoint Ventures, a venture capitalist that has successfully invested in companies ...
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Article
Zalando helps Athleta to expand to Europe
Athleta, the American direct-to-consumer women’s activewear brand owned by Gap, is partnering with Zalando to help reach new customers in Europe through its extensive digital reach and its personalized customer experience. The partnership will also help Zalando to expand its presence in sports fashion and the sports category in general. ...
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News briefsAthleta launches new interactive wellness platform
Athleta, currently the best-performing brand in the Gap Inc. portfolio, has launched AthletaWell, a new online platform designed to build loyalty, engagement and a female community. In its marketing mission, the San Francisco-based company sees itself as a brand with a mission of empowering women and girls. The new platform ...
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News briefs
Simone Biles leaves Nike for Athleta
Simone Biles is ending her partnership with Nike to team up with Athleta, Gap’s brand of sports clothing for athletic women. The duration and financial terms of the agreement have not been disclosed. The five-time U.S. Olympic gold medalist signed with Nike in 2016, after turning professional. Gap will work ...
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